Jyoti Guptara | Story Strategist and Author

Jyoti Guptara | Story Strategist and Author

• Jyoti is a story strategist.
• He is the author of a book titled, “Business Storytelling from Hype to Hack.”

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In a world saturated with data, a compelling corporate story serves as a guiding light, creating lasting impressions and kindling engagement. It extends beyond external communication, weaving into the fabric of organisational culture, influencing employee perceptions, and fostering a shared sense of purpose. Join us in an insightful conversation with Jyoti Gupatara as he shares insights about the profound impact of storytelling on leadership, culture, and brand identity. 

[00:35] – About Jyoti Guptara

• Jyoti is a story strategist.
• He is the author of a book titled, “Business Storytelling from Hype to Hack.”
• He has published several articles on the importance of storytelling in the corporate environment.  

[04:00] – What are some common mistakes that executives make in corporate storytelling?

• A common mistake is not engaging in corporate storytelling at all. 
• Additionally, outsourcing the message to an agency is another mistake.
• It leads to a narrative void within the organisation.

[15:21] – What is the relationship between storytelling and brand identity?

• Storytelling is the means of branding, particularly when it comes to the soft elements of branding like brand voice and tone. 
• Storytelling aligns brand identity with brand perception, creating a cohesive and authentic image.

[23:29] – Three lessons for the audience.

• Follow the “three M” approach: Motivation, Mindset, and Methods.
• View storytelling as a powerful tool for influence and integrate it into daily business and life. 
• Consider storytelling as a time-saving and career-impacting practice. 
• Answer typical questions with fresh stories to hone everyday storytelling skills.

RESOURCES:

Learn more about Jyoti Guptara: LinkedIn 

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Thanks for listening! 

• Jyoti is a story strategist.
• He is the author of a book titled, “Business Storytelling from Hype to Hack.”
• He has published several articles on the importance of storytelling in the corporate environment.