Jyoti Guptara | Story Strategist and Author
- Jyoti is a story strategist.
- He is the author of a book titled, “Business Storytelling from Hype to Hack.”
Podcast
Overview
In a world saturated with data, a compelling corporate story serves as a guiding light, creating lasting impressions and kindling engagement. It extends beyond external communication, weaving into the fabric of organisational culture, influencing employee perceptions, and fostering a shared sense of purpose. Join us in an insightful conversation with Jyoti Gupatara as he shares insights about the profound impact of storytelling on leadership, culture, and brand identity.
[00:35] – About Jyoti Guptara
- Jyoti is a story strategist.
- He is the author of a book titled, “Business Storytelling from Hype to Hack.”
- He has published several articles on the importance of storytelling in the corporate environment.
[04:00] – What are some common mistakes that executives make in corporate storytelling?
- A common mistake is not engaging in corporate storytelling at all.
- Additionally, outsourcing the message to an agency is another mistake.
- It leads to a narrative void within the organisation.
[15:21] – What is the relationship between storytelling and brand identity?
- Storytelling is the means of branding, particularly when it comes to the soft elements of branding like brand voice and tone.
- Storytelling aligns brand identity with brand perception, creating a cohesive and authentic image.
[23:29] – Three lessons for the audience.
- Follow the “three M” approach: Motivation, Mindset, and Methods.
- View storytelling as a powerful tool for influence and integrate it into daily business and life.
- Consider storytelling as a time-saving and career-impacting practice.
- Answer typical questions with fresh stories to hone everyday storytelling skills.
RESOURCES:
Learn more about Jyoti Guptara: LinkedIn
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Profile
- Jyoti is a story strategist.
- He is the author of a book titled, “Business Storytelling from Hype to Hack.”
- He has published several articles on the importance of storytelling in the corporate environment.
