Gordon Euchler, Founder, Spikes, An Innovation Consultancy
- Gordon is the founder of Spikes, which is an innovation consultancy.
- Gordon is also the founder of The 30 Minute – University of Planning.
Podcast
Overview
Dive into an insightful conversation with Gordon Euchler, the visionary founder of Spikes, as he shares his journey from advertising to pioneering innovation consultancy. Learn how Spikes help companies bridge the gap between claiming customer centricity and truly embodying it, uncovering the keys to excitement in branding. Discover the transformative power of data-driven insights and creative strategy in crafting brand excitement profiles, and explore the evolving landscape of brand consultancy in the digital age. Gain valuable advice for small businesses on building impactful brands on a limited budget. Join us in unraveling the secrets of captivating audiences and driving brand success in today’s dynamic market.
00:31- About Gordon Euchler
- Gordon is the founder of Spikes, which is an innovation consultancy.
- Gordon is also the founder of The 30 Minute – University of Planning.
- He is a board member at Account Planning Group Germany.
02:53- What are some of the most common challenges companies face in becoming truly customer-centric? And how do you at Spike, help them address these challenges?
- Conduct surveys and gather data from a diverse sample of 6000 people to uncover insights about recent interactions with fashion companies, insurers, or during shopping.
- Analyze secrets and strategies of successful players, startups, and big companies within the market to extract innovative practices.
- Apply these insights to clients, ensuring that proposed strategies are not only feasible but also quantitatively proven to excite customers, thereby staying ahead of market trends.
13:53- What is the challenge of marketing to a diverse global audience
- Marketing and branding often emphasize long-term success, but in today’s fast-paced environment, this approach can sometimes put companies out of touch with current needs and trends.
- The challenge lies in balancing the long-term vision with the immediate demands of a diverse global audience that expects quick results and relevance.
- Predicting growth over two or three years can be challenging and requires exceptional statistical expertise, making it difficult for marketers to align strategies with the rapidly changing landscape of consumer preferences and market dynamics.
RESOURCES:
Learn more about Gordon Euchler: LinkedIn
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Profile
- Gordon is the founder of Spikes, which is an innovation consultancy.
- Gordon is also the founder of The 30 Minute – University of Planning.
- He is a board member at Account Planning Group Germany.
