Shweta Menon, Founder & MD, Truly Tribal
- Shweta is the founder and managing director of Truly Tribal, which is an Indian art, culture, and heritage hub.
- She has over 13 years of experience in the IT sector and a background in technology and management.
Podcast
Overview
Shweta Menon, Founder and MD of Truly Tribal, shares her inspiring journey of leaving a successful IT career to preserve India’s tribal art and uplift artisans. From her roots in Chhindwara to her mission of making traditional crafts accessible to modern consumers, Shweta’s Truly Tribal platform not only showcases Indian art but also transforms the lives of artisans. By integrating cultural education with business, she is redefining the way the world sees and values handmade crafts. Discover how Truly Tribal empowers artisans, supports sustainability, and bridges the gap between tradition and modernity.
00:34- About Shweta Menon
- Shweta is the founder and managing director of Truly Tribal, which is an Indian art, culture, and heritage hub.
- She has over 13 years of experience in the IT sector and a background in technology and management.
09:38- How do you approach marketing and sales for Truly Tribal products, both online and offline?
- Initially focused on e-commerce and B2C, but faced challenges due to the need for a “touch and feel” experience in handicrafts.
- Shifted to B2B with an emphasis on corporate and social gifting to increase awareness of Indian art among a wider audience.
- Leveraged technology (videos, 360-degree views) and word-of-mouth marketing to create a deeper connection with customers and drive sales.
17:22- What are some of the most valuable lessons you have learned from working closely with the artisans and the communities?
- Unlearning is crucial, as working in a less organized industry requires flexibility and understanding beyond structured approaches.
- Building trust with artisans is key, as the success of the business depends on them, not just customers.
- Respecting the artisans’ cultural priorities, even if it means delaying or canceling orders, shows the importance of relationships over money.
RESOURCES:
Learn more about Shweta Menon: LinkedIn
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Profile
- Shweta is the founder and managing director of Truly Tribal, which is an Indian art, culture, and heritage hub.
- She has over 13 years of experience in the IT sector and a background in technology and management.
