Transforming Small Business with AI | Heidi Araya
- Heidi is the CEO of BrightLogic, which is an AI agency specializing in AI automation and process improvement for small, and medium-sized businesses.
Podcast
Overview
In this episode of The Brand Called You, Heidi Araya, CEO of BrightLogic, an AI agency helping small and medium-sized businesses thrive, shares her journey and insights on improving operations, increasing sales, and boosting productivity through AI-driven solutions.
00:33- About Heidi Araya
- Heidi is the CEO of BrightLogic, which is an AI agency specializing in AI automation and process improvement for small, and medium-sized businesses.
04:26- What are some of the key challenges these small and medium-sized businesses face?
- Limited revenue restricts hiring, leading to multitasking challenges.
- High manual workload and frequent task switching.
- Struggle to maintain a steady pipeline of customers due to divided focus.
17:05- How do you balance being both a business leader and a technical expert in the ever-evolving AI space?
- Focus on business priorities and leverage a strong team to stay updated on AI developments rather than trying to master everything.
- Maintain enough technical knowledge to make informed decisions but delegate specialized tasks to experts.
- Help businesses adopt proven AI solutions rather than chasing cutting-edge trends, ensuring stability and readiness for future advancements.
RESOURCES:
Learn more about Heidi Araya: LinkedIn
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Profile
- Heidi is the CEO of BrightLogic, which is an AI agency specializing in AI automation and process improvement for small, and medium-sized businesses.
