Charlie Sull, Co-Founder, CultureX; Co-Creator, Measuring Culture
- Charlie is the co-founder of CultureX, where he helped develop a new kind of artificial intelligence to measure and improve culture.
- Charlie Sull is a globally recognized expert in corporate culture and AI. He is the co-creator of the most-read series in MIT Sloan Management Review history
Podcast
Overview
In this insightful episode of The Brand Called You, Charlie Sull, co-founder of CultureX and an expert in corporate culture talks about how culture impacts business success, how AI is revolutionizing cultural measurement, and the role of leadership in shaping a company’s values. From navigating hybrid work to measuring cultural performance with AI, this episode uncovers key strategies for aligning culture with business goals.
00:34- About Charlie Sull
- Charlie is the co-founder of CultureX, where he helped develop a new kind of artificial intelligence to measure and improve culture.
- Charlie Sull is a globally recognized expert in corporate culture and AI. He is the co-creator of the most-read series in MIT Sloan Management Review history
- He’s a podcast host of a podcast titled Culture Champions.
09:36- Why did you choose AI to measure and improve culture?
- Traditional culture measurement methods are outdated and produce low-quality data.
- Employees often provide repetitive answers in surveys, making it hard to capture nuanced cultural insights.
- AI, leveraging natural language, provides a more effective way to measure and understand complex corporate culture.
16:54- What is the role of storytelling in creating and sustaining corporate culture?
- Storytelling plays a minor role in shaping corporate culture.
- The key is listening to employees and addressing their pain points.
- Leaders should embody desired behaviors rather than just tell stories about them.
RESOURCES:
Learn more about Charlie Sull: LinkedIn
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Profile
- Charlie is the co-founder of CultureX, where he helped develop a new kind of artificial intelligence to measure and improve culture.
- Charlie Sull is a globally recognized expert in corporate culture and AI. He is the co-creator of the most-read series in MIT Sloan Management Review history
- He’s a podcast host of a podcast titled Culture Champions.
