Jai Dhar Gupta, Founder & CEO, Nirvana Being & CEO, Mace Brand India

Jai Dhar Gupta, Founder & CEO, Nirvana Being & CEO, Mace Brand India

On another episode of The Brand Called You, we have with us a very successful Entrepreneur and Environmental Activist Mr. Jai Dhar Gupta.  Mr. Gupta is the Founder and CEO of Nirvana Being, a quality air equipment provider.

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On another episode of The Brand Called You, we have with us a very successful Entrepreneur and Environmental Activist Mr. Jai Dhar Gupta.  Mr. Gupta is the Founder and CEO of Nirvana Being, a quality air equipment provider. He has specialised in Environmental Science after finishing corporate finance. Mr. Gupta is extremely passionate about the Environment and Air quality.

Mr. Garg and Mr. Gupta engaged in a very interesting conversation about the quality of the air that we breathe in every second. They discussed the status of the air quality in Delhi, and how it has worsened from hazardous to poor. This air quality Mr. Gupta believes, leads to increased levels of non-communicable diseases like cancer, diabetes, blood pressure etc. 

Mr. Gupta explained the government’s role in striving towards better air quality and how it’s not being done in our country. His simple solution and advice to the officials is to incentivise good behaviour and penalise bad behaviour. Talking about ignorance towards the environment, Mr. Gupta believes that the corporate mechanisms have made everything extremely easy and convenient. He believes that if each one of us along with the government support makes an effort, the air quality of the country can be improved largely. 

“Examine everything you do everyday”

Talking about his business, Mr. Gupta believes that his consciousness towards striving for better air quality has simply turned into a business where he makes and provides well researched and good quality products.

His passion for a safer living and cleaner air has led him to take big steps towards the betterment of society and the Environment at large.

Jai Dhar Gupta, Environmental Activist and Entrepreneur

Jai’s lungs were compromised in 2013 due to air pollution in Delhi, and since then he has been at the forefront of raising awareness and lobbying for change.  Being an entrepreneur, he has started to test and develop a portfolio of credible environmental products that can help protect our families, while we work on broader change. 

Under the brand, Nirvana Being, he is focused on launching sustainable, reusable and affordable environmental products, which have a mass market in South Asia due to our deteriorating quality of air. 

Together with concerned citizens and NGOs, he has initiated a Citizens movement – My Right to Breathe – to raise awareness about Air Pollution and garner support for change, amongst the residents of Delhi NCR and the rest of India. 

Jai is also a member of the Clean Air Collective which has representation of every Environmental NGO operating in India. The Collective meets monthly to plan initiatives to increase awareness with the goal of making air pollution an election issue, to ultimately make our Cities livable.

Jai is also a regular participant of meetings with the Delhi, Haryana and Central Governments to brainstorm on issues related to air pollution.

Since his Son, Arya had a close episode with an asthma attack(while at school), he is passionate about developing an Air Pollution Taskforce at every school in India, to reduce the exposure of children.  He is currently on the taskforce for The British School and The Ardee School.  His best practices are under review by the Delhi Government, for implementation across schools in Delhi.

Jai has led from the front and has been part of the following:

1. Moved the Supreme Court of India to shift the Airtel Delhi Half Marathon from November peak pollution, to October.
2. Stayed the NBCC project in Sarojini Nagar and Netaji Nagar, which involved the felling of 17,500 mature trees in the heart of Delhi.
3. Started a masked run, in Delhi, called ‘Dare to Run’ to raise awareness about the perils of being active in North India’s air.  He hopes to bring in some safety protocols from the Sports and Education Ministry.
4. Sparked the Extinction Rebellion in NCR, to engage the youth in the environmental fight/dialogue.

As an Air Quality Expert, Jai is frequently seen on panel discussions or as a guest on TV and quoted on various media news as it relates to air pollution.

Jai is a graduate of the Wharton School of Business.