Ross Monaghan | Lecturer | Deakin University | Australia |

Ross Monaghan | Lecturer | Deakin University | Australia |

• Ross Monaghan is a former journalist, public affairs manager and CEO. He is now an awarding-winning communication academic at Deakin University in Melbourne.
• He started his working life as a reporter in regional Victoria before working in senior communication roles at BHP and Optus. 

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In this episode of THE BRAND CALLED YOU, Ross talked about effective communication, different aspects of communication, artificial intelligence, misconceptions and the ethical issues. 

00:41- About Ross Monaghan and his journey.

• Ross Monaghan is a former journalist, public affairs manager and CEO. He is now an awarding-winning communication academic at Deakin University in Melbourne.
• He started his working life as a reporter in regional Victoria before working in senior communication roles at BHP and Optus. 
• He is a former CEO of the Australian Mobile Telecommunications Association. 
• Now an academic at Deakin University, Ross teaches, researches, and consults in the fields of communication, social media, and emergency communication. 
• He has worked with a range of commercial and government organisations including Victorian, NSW, and Queensland Government Departments, and the Australian Defence Force.

06:20- Challenges of communication.

• Listen twice as much as we talk. 
• The mere transmission of a message is not communication. It is the sharing of meaning. 
• Communication is when you understand and understand.  

20:10- Ethical issues with AI

• Dependency will increase on technology and students may not make efforts to gain knowledge.
• Access and equity: Who is going to benefit from AI and how can they access the technology? 
• AI is not neutral: AI-based decisions are susceptible to inaccuracies, discriminatory outcomes, and embedded or inserted bias.
• Surveillance practices for data gathering and privacy of court users.
• While AI is empowering a small section of people, it may also be increasing the divide between the haves and the have nots when it comes to the country that doesn’t have this technology.

25:05- Lessons from the conversation.

• Do not wait for someone to call you; make it happen. 
• Listen; we got two ears and one mouth. Listen more than you speak 
• Do things that help people. 

RESOURCES:

You can connect with Ross Monaghan | on LinkedIn 

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• Ross Monaghan is a former journalist, public affairs manager and CEO. He is now an awarding-winning communication academic at Deakin University in Melbourne.
• He started his working life as a reporter in regional Victoria before working in senior communication roles at BHP and Optus. 
• He is a former CEO of the Australian Mobile Telecommunications Association. 
• Now an academic at Deakin University, Ross teaches, researches, and consults in the fields of communication, social media, and emergency communication. 
• He has worked with a range of commercial and government organisations including Victorian, NSW, and Queensland Government Departments, and the Australian Defence Force.