Aabha Bakaya, Founder of AB Network and ‘Ladies Who Lead’
In this episode, Ashutosh Garg converses with Aabha Bakaya, Founder of AB Network and ‘Ladies Who Lead’. Aabha is a consultant anchor, producer, editor, writer, and journalist. She has worked with NDTV, Economic Times, and Bloomberg.
Podcast
Overview
In this episode, Ashutosh Garg converses with Aabha Bakaya, Founder of AB Network and ‘Ladies Who Lead’. Aabha is a consultant anchor, producer, editor, writer, and journalist. She has worked with NDTV, Economic Times, and Bloomberg.
Aabha shares with us the three key milestones in her life. The founder talks about her startup venture AB Network, a promising media company. She explains how AB Network helps brands to create new concepts. Later, the focus of the conversation shifts to business entertainment and creating original content for young people.
The consultant anchor and entrepreneur explains what goes into creating a good show. An analysis of how media has transformed over the past years, with the advent of newer platforms like OTT, is done. Aabha opines about the shift from television as the popular medium to the newer digital platforms. She elucidates how OTT platforms are revolutionizing media.
Aabha talks about the core values ingrained in her business. In the section that follows, she explains the working and methodology of ‘Ladies Who Lead’, a platform that she created to empower women. Aabha comments on how the millennials and Gen-Z are changing the world of media and entertainment. Before concluding, Aabha shares with us her biggest learnings from the failures she had encountered.
Tune in to learn more!
#Startup #Media #WomenEmpowerment
Profile
TV Journalism | Video Production | Financial Reporting | Technical Writing | Digital Media
Scriptwriting | Voiceover | Creative Writing | Live Broadcast | Magazine Production | News Anchor
Corporate Social Responsibility | E-Commerce | Media Production | New Media | Stock Market Analysis
• If you believe the best way to promote your product or service is to simply tell people your product or service is great and bang them on the head with a command to buy it, don’t come to me.
• Most broadcasters do it that way. I don’t.
• My philosophy is based on the principle that nobody approaches a business to fulfil a desire to part with his or her money and give it to somebody else. People are looking to see what value *they* can acquire.
If you give them hype and jump on them quickly, asking for money, they sense that you are selfish and don’t really care about their welfare.
• As a television broadcaster, I am interested in giving people premium content that has value for them. I want to excite them and surprise them. I want to give them information they can use. I earn their trust by demonstrating, through my actions, that my motive is to help them build a media property and not extract money from them.
• It is precisely this kind of trust that leads to long-term relationships that enable businesses to acquire a positive reputation, a strong brand, a positive public image, and a secure financial future.
