Dr Barrie E Litzky | Assoc Prof of Entrepreneurship | Drexel University

Dr Barrie E Litzky | Assoc Prof of Entrepreneurship | Drexel University

• Barrie Litzky, PhD is an associate professor of Entrepreneurship at the Charles D. Close School of Entrepreneurship. 
• She teaches social entrepreneurship, sustainable innovation, and mindfulness. Barrie’s research centres on the role of business in society and how organizations and their members create and respond to social justice issues. 

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Dr Barrie Litzky’s personal teaching goal is to continue demonstrating to business and entrepreneurship students that they can do well by doing good, and she is a strong advocate for the triple bottom line (economic, environmental, social) approach to measuring success. 

 00:38- About Dr Barrie E Litzky & her journey.

• Barrie Litzky, PhD is an associate professor of Entrepreneurship at the Charles D. Close School of Entrepreneurship. 
• She teaches social entrepreneurship, sustainable innovation, and mindfulness. Barrie’s research centres on the role of business in society and how organizations and their members create and respond to social justice issues. 
• Her publications appear in Entrepreneurship Theory and Practice, Business Ethics, and Ethics and Entrepreneurship.

03:40- Difference between social entrepreneurship & for-profit entrepreneurship.

• While the traditional entrepreneur aims to create a product, service or process for which a consumer will pay, the social entrepreneur seeks to create a product, service or process from which society will benefit.
• For-profit entrepreneurs typically measure performance using business metrics like profit, revenues and increases in stock prices. Social entrepreneurs, however, are either non-profits or blend for-profit goals with generating a positive “return to society”.

07:23- Qualities of a startup entrepreneur.

• Vision – They need to stick to their vision and articulate it.
• Passionate- Entrepreneurs’ passion attracts people to their company.
• Resilience- Every decision comes with different paths. Some are right, and some doors are closed. So, you may have to reroute. 
• Optimism- Knowing your vision and believing in it will result in people supporting it. 

22:40- Three lessons

• Stick to your vision. Implement the idea that you believe in.
• Listen to your heart.
• Listen to the people who know more than you.

RESOURCES:

You can connect with Dr Barrie E Litzky  | on LinkedIn

Visit: https://drexel.edu/close/

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• Barrie Litzky, PhD is an associate professor of Entrepreneurship at the Charles D. Close School of Entrepreneurship. 
• She teaches social entrepreneurship, sustainable innovation, and mindfulness. Barrie’s research centres on the role of business in society and how organizations and their members create and respond to social justice issues. 
• Her publications appear in Entrepreneurship Theory and Practice, Business Ethics, and Ethics and Entrepreneurship.