Anuradha Sharma, Founder, Fulki Communications
I turned from employee to entrepreneur after 20 years in the corporate world. The decision to give up the comforting security of a regular salary and venture out on my own wasn’t easy.
Podcast
Overview
“In India, we don’t teach our children it is okay to fail.”- Ashutosh Garg
In this episode, Ashutosh Garg engages in a conversation with Anuradha Sharma, Founder, Fulki Communjications. Anuradha is an alumnus of St. Xavier’s, Culcutta and an art enthusiast.
Anuradha reminisces about her early life and learning. She talks about her two-decade long experience in the corporate world and what caused her transition to entrepreneurship.
Anuradha defines ‘cutting edge communication tools’. She analyzes the change in modes of communication in the contemporary age. She emphasizes the importance of being able to communicate efficiently in a limited time. She analyzes how the millennials are changing the aspects of communication.
“I don’t have a co-founder. However, I believe it is necessary to have a team.”- Anuradha Sharma
She shares her ideas about whether an entrepreneur should have a co-founder or should he go solo. She talks about the people who have influenced her life. She shares her learning from her biggest failures.
Profile
I am an accidental Entrepreneur!
I turned from employee to entrepreneur after 20 years in the corporate world. The decision to give up the comforting security of a regular salary and venture out on my own wasn’t easy. There was just me, my computer and my dog… and big dreams.
But when work, commitment, and pleasure become one, it ignites a spark deep within…That’s what happened to me when I founded Fulki, a branding and communication firm 10, years ago.
Fulki means ‘a spark’, a spark of passion… we are innovative creators of cutting edge communication tools, that spark the emotional magic connect between the brand and the audience!
We design communication that plays a catalytic role in creating mind-set change among target audiences.
Milestones in my journey…
Empaneled with National Skill Development Corporation and FSSAI for 10 years
Communication & Design Partner, National HRD Network, National Secretariat, Delhi and Bangalore Chapters
* Awarded Woman Entrepreneur of the year 2019-20 by Delhi Management Association
* Elected Member DMA Managing Committee 2020-22
* Certified in Active & Integrated Learning by Jerry Perez, Master of Integrated Learning
* Member International Association of Facilitators, Experiential Virtual Training Facilitator
* Worked with legendary ad honcho, graphic designer pioneer and HR gurus. Trained by Dick Shaver, the Direct Marketing Guru
Led the Great Place to Work ® Study in India; Instrumental in building the brand in India, in its formative years
Our path-breaking gamification make learning about sexual harassment faster and more effective.
In my desire to help other women succeed, I have contributed my efforts pro bono to conducting workshops for female principals of BMC schools and Akanksha.
Our multi-lingual, graphic and language-independent campaigns, posters and stories issued in Public Interest, have created wide-spread awareness about prevention of Coronavirus, and are keeping support staff, Resident Welfare Associations, employees and general public safe, as they ‘Gear up for Work in the New Normal’
Supported Intel in the mission to spread computer education in Central Govt Schools & National Association of the Blind.
Budding Horticulturist, avid reader and traveller.
