Peter Wilken, Strategist and Father of Brand DNA; Author, ‘Dim Sum Strategy’
- Peter is a strategist and has been called the father of brand DNA.
- He helps business owners build thriving brand centered businesses.
Podcast
Overview
Discover powerful branding insights from Peter Wilken—father of Brand DNA and master of constructive disruption—on The Brand Called You. Learn how global giants stay relevant, and how digital and AI are reshaping brand strategy.
00:39- About Peter Wilken
- Peter is a strategist and has been called the father of brand DNA.
- He helps business owners build thriving brand centered businesses.
- He’s the author of a book titled Dim Sum Strategy.
04:38- How has constructive disruption created real impact?
- Launched provocative campaigns that broke through cultural and legal barriers on contraception in the Philippines.
- Turned a struggling agency and brand into market leaders with impactful, unforgettable messaging.
- Unleashed lasting conversations and shifted public perception around sensitive topics like safe sex.
17:46- How are digital media and AI reshaping brand building?
- Digital media lowers barriers, It democratizes brand building, making it easier and cheaper for anyone to create, publish, and promote.
- AI accelerates disruption, Generative AI creates massive opportunities but also causes uncertainty, reshaping how brands engage and operate.
- Quality is harder to spot, the flood of average or mediocre work masks true expertise, making it harder to distinguish great branding from the rest.
RESOURCES:
Learn more about Peter Wilken: LinkedIn
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Profile
- Peter is a strategist and has been called the father of brand DNA.
- He helps business owners build thriving brand centered businesses.
- He’s the author of a book titled Dim Sum Strategy.
