Sandeep Pandit, Founder, KraftJar

Overview

In today’s world, standing out of the clutter and all the noise around has become extremely difficult for a brand. That’s why it is important to invest time with the brand and focus on the storytelling and concept led approach while discussing the brand’s marketing problems or initiatives.

In today’s episode of The Brand Called You, Sandeep Pandit talks about Marketing and Branding. He also touches upon his experience working in different organisations and with different CEOs, and CFOs. He also gives his perspective on how the digital revolution has affected branding in the present times.

00:33 – About Sandeep Pandit.

  • Sandeep is the founder of Kraft Jar.
  • Sandeep spent 4 years managing Marketing & Brand activations for Radio Mirchi (India’s leading media brand).
  • His activation experience included setting up one of the biggest marathon properties SBI Green Marathon, Neon Run, Large scale musical concerts, brand launches, award shows, school & college contact programs and more.

07:57- Your perspective on what goes into making a successful brand.

  • When you’re trying to build a brand, the idea is to connect with the user.
  • Feedback should be the first filter. What is the feedback of the end user going to be?
  • You have to keep consumer experience in mind.

10:11- What do brands need to do to succeed in the digital age?

  • First of all, they have to accept the reality that this is just happening.
  • The consumption pattern is completely changing over a period of time.
  • You have to accept the reality and see to it, how these new technologies and new innovations will help drive the point across so that drive the brand across.
  • I think that acceptability kind of will solve a lot of interest issues for the brands.

21:30- What would you say are three lessons your listeners should take away?

  • Don’t let that dream you had some day as a kid or a child die.
  • Be nice to people, no matter who you are, who you may be.

RESOURCES:

You can connect with Sandeep Pandit – LinkedIn

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Profile

  • Sandeep is the founder of Kraft Jar.
  • Sandeep spent 4 years managing Marketing & Brand activations for Radio Mirchi (India’s leading media brand).
  • His activation experience included setting up one of the biggest marathon properties SBI Green Marathon, Neon Run, Large scale musical concerts, brand launches, award shows, school & college contact programs and more.

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