Michael Lee | Founder, Innotivity Institute

Michael Lee | Founder, Innotivity Institute

  • Michael is the Founder of Innotivity Institute.
  • He is a master of creativity and innovation coaching.

Podcast

Overview

Embark on a captivating journey through the realms of creativity and innovation with Michael Lee, a luminary whose footsteps have left an indelible mark in the film and TV industry for over two decades. As the founder of the Innovativity Institute, Michael shares profound insights into the art of thinking differently, the myths surrounding creativity, and the transformative impact of emotional intelligence. Join us as we delve into his rich experiences, uncovering the secrets to unlocking the boundless potential of creativity in every aspect of our lives.

[00:31] – About Michael Lee

  • Michael is the Founder of Innotivity Institute.
  • He is a master of creativity and innovation coaching.
  • Michael is also an innovation consultant. 
  • He has spent more than two decades of experience in the film and TV industry in the US, Europe and Africa as a writer, script editor, director and producer.
  • He is also the founder of the Academy of Television and Screen Arts in Johannesburg. 

[00:58] – Tell me about the work you do at Innotivity Institute.

  • The Innovativity Institute primarily focuses on providing training in innovation and a creative mindset. 
  • It offers programs to train coaches, companies, individuals, and entrepreneurs to think more openly, generate better ideas, and implement them successfully.

[04:04] – How do you differentiate between innovation and creativity?

  • Creativity is thinking differently from oneself, emphasising the importance of flexible thinking. 
  • Innovation is the action of acting differently from oneself. 
  • In essence, creativity is about thinking, while innovation is about action.

[04:54] – What are some common myths or misconceptions about creativity?

  • The myth is the belief that one is not creative.
  • The misconception is that creativity cannot be learned.
  • The notion is that creativity is linked to unhappiness.
  • The false association of creativity only with artistic activities.

[11:18] – How is technology impacting creativity and innovation?

  • Technology has historically always improved creativity.
  • Technology, including AI, widens access to creative tools and saves time. 
  • While there is a fear that AI might hinder creativity, it provides more space for individuals to focus on being creative.

RESOURCES:

Learn more about Michael Lee: LinkedIn 

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Profile

  • Michael is the Founder of Innotivity Institute.
  • He is a master of creativity and innovation coaching.
  • Michael is also an innovation consultant. 
  • He has spent more than two decades of experience in the film and TV industry in the US, Europe and Africa as a writer, script editor, director and producer.
  • He is also the founder of the Academy of Television and Screen Arts in Johannesburg. 

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