N K Chaudhary, CMD and Founder, Jaipur Rugs
- Mr. Nand Kishore Chaudhary is the CMD and founder of Jaipur Rugs, which is a globally recognised social enterprise,
- He’s often been referred to as the Gandhi of the corporate carpet industry.
Podcast
Overview
In this episode of The Brand Called You, N.K. Chaudhary, CMD, and Founder of Jaipur Rugs, shared insights into building a globally recognized yet locally rooted brand in India. He emphasized the conscious inclusion of employee upliftment in his decision-making and business strategies. Chaudhary also discussed the “circle of positivity” that connects artisans with customers, creating a unique bond through the brand’s products. He elaborated on the challenges of building a sustainable and responsible brand while scaling it globally. Additionally, he shared his philosophy, centered on two core principles: totality and inclusion.
00:33- About N K Chaudhary
- Mr. Nand Kishore Chaudhary is the CMD and founder of Jaipur Rugs, which is a globally recognised social enterprise,
- He’s often been referred to as the Gandhi of the corporate carpet industry.
- His philosophy of totality, inclusion, and for-profit solutions to society are widely discussed, and he has been recognised, awarded, and felicitated several times.
04:46- What do you do to empower women socially and economically?
- The focus was always on serving our customers right.
- Everything I did for my employees was done to empower them to connect their creative capabilities with the global market.
- Focusing on customer satisfaction through employee satisfaction and upliftment led to Jaipur Rugs becoming the brand it is today.
18:15- What was the role of totality and inclusion in your philosophy and business plans?
- Our motto is, We don’t sell carpets, we sell family blessings, we sell stories and we sell experiences.
- Nature does not have different ends and everything is a circle.
- Our artisans bless the homes of customers through the rugs and the customer then blesses the artisans for the warmth they feel.
RESOURCES:
Learn more about N K Chaudhary: LinkedIn
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Profile
- Mr. Nand Kishore Chaudhary is the CMD and founder of Jaipur Rugs, which is a globally recognised social enterprise,
- He’s often been referred to as the Gandhi of the corporate carpet industry.
- His philosophy of totality, inclusion, and for-profit solutions to society are widely discussed, and he has been recognised, awarded, and felicitated several times.
