Andy Greenaway | Chief Creative Officer & Founder | Rumble |
- I have more than 30 years of experience in marketing and digital advertising; I am an accomplished, multi-disciplinary professional: a creative director, author, public speaker and mentor to budding talent.
- During my career as a copywriter/art director, I have won more than 300 awards, including every shade of the coveted metals in Lions, Clios, One Show, D&AD, and a host of other awards from around the globe.
Podcast
Overview
Andy Greenaway is always looking for collaborative projects requiring the cross-pollination of ideas and differing storytelling styles! And most of all, he believes our industry needs to extricate itself from the joyless, money-pinching hamster wheel and re-discover fun. Because you only live once in this episode, Andy introduced us to advertising and brand building and what it costs to build a successful brand.
00:32: – About Andy Greenaway & his journey.
- I have more than 30 years of experience in marketing and digital advertising; I am an accomplished, multi-disciplinary professional: a creative director, author, public speaker and mentor to budding talent.
- During my career as a copywriter/art director, I have won more than 300 awards, including every shade of the coveted metals in Lions, Clios, One Show, D&AD, and a host of other awards from around the globe.
- I believe the number one rule of a Creative Director is to inspire others to produce great work. But to do that, a creative directors must be able to create (and judge) great work themselves. But that counts for nothing if the work can’t be sold. So, a creative director has to be a good salesperson.
03:55- Tell us about Rumble and your motivation to start it.
- Rumble town is a village of thought-leading independents bound together by co-ownership.
- It turns best-of-breed specialists into business owners clients can rely on to be there for the long haul.
- Rumble town gives clients access to a cohesive, full-service offering where they can choose the services they need across strategic creative, digital and innovation, start-ups and content, PR, and media.
- We are channel-agnostic problem solvers who believe in the power of ideas to change fortunes. Integrated creative strategy and campaign development, nimble experience, ready to rumble.
11:15- What goes into building a successful brand?
- I cultivate ideas that break the status quo and the accepted conventions within the business world, specifically through distinct resonance.
- DISTINCT makes sure your brand is seen. RESONANCE makes sure your audience cares.
- The most considerable risk of all is being invisible. Then, achieving a distinct resonance with your audience requires the boldness to stand apart from your competitors and embrace the uniqueness of your brand, not minimize it.
- There are 4 Ps from PNG that a successful brand is Nike, Apple, Starbucks, and many others- product, price, place, and promotion.
RESOURCES:
You can connect with Andy Greenaway | on LinkedIn
Visit: https://readytorumble.com.au/
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Profile
- I have more than 30 years of experience in marketing and digital advertising; I am an accomplished, multi-disciplinary professional: a creative director, author, public speaker and mentor to budding talent.
- During my career as a copywriter/art director, I have won more than 300 awards, including every shade of the coveted metals in Lions, Clios, One Show, D&AD, and a host of other awards from around the globe.
- I believe the number one rule of a Creative Director is to inspire others to produce great work. But to do that, a creative director must be able to create (and judge) great work themselves. But that counts for nothing if the work can’t be sold. So, a creative director has to be a good salesperson.
