Gal Borenstein, CEO, The Borenstein Group; Author, ‘Don’t Believe the Hype’
- Gal is the CEO of the Borenstein group, which is the technology focused B2B and B2G branding and marketing agency.
- He’s also an author of a book titled Don’t Believe the Hype.
Podcast
Overview
Branding expert Gal Borenstein reveals why trust—not hype—is the true currency of modern brands. From digital transparency to AI ethics, he explains how companies can build, protect, and measure trust in a noisy, fast-changing world.
00:35- About Gal Borenstein
- Gal is the CEO of the Borenstein group, which is the technology focused B2B and B2G branding and marketing agency.
- He’s also an author of a book titled Don’t Believe the Hype.
13:08- How does the Guardian digital trust framework help brands stay resilient in the AI era?
- Builds a measurable trust index by aligning internal perceptions (employees, leadership) with external feedback, ensuring brand credibility in the AI era.
- Strengthens transparency and authenticity, helping brands stay ahead of issues, speak in the customer’s language, and maintain consistent messaging across departments.
- Creates continuous accountability, enabling leaders to identify gaps, test narratives, and keep trust at the center of strategy, culture, and communication.
19:17- What risk do companies face if they ignore the link between trust, AI, data, ethics, and governance?
- Companies risk deploying untrained or misaligned AI systems that behave unpredictably, damaging customer relationships and brand reputation.
- Automating flawed processes can amplify errors at scale, leading to widespread negative impact that may take years to repair.
- Ignoring ethical, data, and governance links can result in loss of control, inconsistent messaging, and a breakdown of trust with customers and stakeholders.
RESOURCES:
Learn more about Gal Borenstein: LinkedIn
Enjoyed this podcast?
If you learned new insights about Authentic Branding, subscribe and share it with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Thanks for listening!
Profile
- Gal is the CEO of the Borenstein group, which is the technology focused B2B and B2G branding and marketing agency.
- He’s also an author of a book titled Don’t Believe the Hype.
