Category Archives: Marketing; Branding

Tony V Francis, Chief Revenue Officer, Matrix Publicities, a WPP Company

Tony V Francis, Chief Revenue Officer, Matrix Publicities, WPP Company & Author, Autograph

The definition of creativity for Tony is “creating possibilities”. Though social media has diversified possibilities for new opportunities , it also has adversely affected creativity .

David Aaker, Vice Chairman, Prophet Brand Strategy

David Aaker, Vice Chairman, Prophet Brand Strategy
David Aaker, Vice-Chairman, Prophet Brand Strategy Vice-Chairman, Prophet Brand Strategy from January 1999. Executive Advisor to Dentsu Inc. from September 2001-2012. Podcast https://media.blubrry.com/tbcy/anchor.fm/s/a19b694/podcast/play/42981867/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-8%2Fbb133fda-6de3-1cbe-e464-14d1599e963e.mp3Podcast: Play in new window | DownloadFollow TBCY RSS Overview Branding in today’s world is everyone’s favourite word. In fact, branding isn’t just limited to products or services these days, it includes even [...]