Kundan Kumar, Co-Founder, and Anti-CEO, Dramantram

Kundan Kumar, Co-Founder, and Anti-CEO, Dramantram

Kundan Kumar is the Co-Founder of an organization called Dramantram. He calls himself Anti CEO. He has a personal mission to create at least 100 thoughtful business leaders, including 40 Women entrepreneurs, by 2025.

 

Podcast

Overview

Whatever your business is, chances are that your brand, marketing materials, and advertising can be further improved. Even a simple re-design of the logo can make a difference that adds value to your brand.

Today we have a very interesting personality who calls himself an Anti-CEO, Kundan Kumar, Co-Founder, and Anti-CEO, Dramantram.

About Kundan Kumar, Co-Founder and Anti-CEO, Dramantram

Kundan Kumar is the Co-Founder of an organization called Dramantram. He calls himself Anti CEO. He has a personal mission to create at least 100 thoughtful business leaders, including 40 Women entrepreneurs, by 2025.

Story behind Anti-CEO

All the Founder group was sitting when we created this business and everyone got a designation. Since being the final decision maker, the CEO came to me. I did not find myself deserving of this role.

The CEO’s rule book usually talks about profits first, and Dramantram is about people first. I came across a TED talk by Hamid Ulukaya, CEO of Chobani, and he used the word Anti-CEO and I instantly fell in love with it.

About Dramantram

Dramantram (Pronounced Dra-Mann- Tram) is a creative agency that is empowering start-ups and enterprises with a human-centered & design-based approach to create, innovate and grow.

We are a team-centered corporation, uprooting the best ideas from the brains of our team. We then bundle these ideas together to create an approach to your project that is exemplary synergistic.

Our team-centered approach also means that we are intensely focused on collaborative relationships: we do not view our clients as “jobs”, but instead as new members of our greater team; and greatly enjoy working with these “team members”​ to produce videos that will serve their specific goals.

Each video that we produce is tailor-made to the client in question, expressing their message with crystal clarity, and packaged in an aesthetic that satisfies their unique sensibilities.

We are easy and fun to work with. We bring a positive, creative attitude to our videos. Furthermore, we hope our enthusiasm is infectious and makes you enjoy working with us as much as we enjoy making videos.

Definition of Thoughtful Leadership

Leadership has now become more of a philosophical word than just a role. Even I believe leadership is more of a verb than a noun. When I was practicing leadership, I asked myself what is the example I am setting for the rest of the world.

In 2019, I actively wanted to be in this field, the first thing I wanted to define is what kind of leadership I am looking towards and Thoughtful Leadership came to me.

Coaching Women Entrepreneurs

I have grown up very close to my mother and sister. I feel my strong leadership is from the feminine side. Women are born leaders and if there is some help then these 100 will make so much sense.

Out of eight, I have two women leaders, and they are doing fantastic. They are creating an impact and setting rules.

Motivation behind Dramantram

This is one of the accidental companies, it is the DRAMA and MANTRA. We never wanted to create a company. We just wanted to create short films, and a few people helped us in the filmmaking process.

They were exploited by the company they were freelancing for. That is how Dramantram started.

Building a Successful Brand

There are just two things.

  1. It is exactly what a company or an organization promises.
  2. What exactly is the experience by the end consumer

How has Technology changed advertising?

Till the point, we are taking technology as something which is empowering humans, I am happy for all the changes. Technology isn’t enabling consumers, but we have to match the pace because things are available, and that is where I think the creative agency’s role becomes critical.

There is a huge impact on advertisement as the bigger companies who were enjoying bigger profits earlier are in trouble because of the smaller fish.

Profile

Kundan Kumar is the Co-Founder of an organization called Dramantram. He calls himself Anti CEO. He has a personal mission to create at least 100 thoughtful business leaders, including 40 Women entrepreneurs, by 2025.

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