Dagmara Szulce | Managing Director, IAA Global
- Dagmara is the Managing Director of the International Advertising Association.
- She has worked in the field of advertising and marketing with some leading brands in technology, luxury, beauty, fashion, CPG and real estate categories.
Podcast
Overview
Communication is a key for any successful relationship. Communication with consumers via advertising has the potential to drive business success.In today’s discussion with Dagmara Szulce, the Managing Director of the International Advertising Association, we explored the fundamentals, evolution, trends, and effective strategies in advertising.
[00:46] – About Dagmara Szulce
- Dagmara is the Managing Director of the International Advertising Association.
- She has worked in the field of advertising and marketing with some leading brands in technology, luxury, beauty, fashion, CPG and real estate categories.
- Dagmara wanted to learn photography but eventually found inspiration in marketing.
[02:44] – Could you share your journey of getting involved with the IAA, provide an overview of the IAA and its objectives?
- With almost 20 years of experience in building global brands, I was approached by the IAA to modernize their heritage association.
- Recognizing the importance of their original vision as a global compass for the marketing communications community, I relaunched the association with a new identity.
- Now serving as the largest global association, we provide leadership and knowledge to the industry through conferences, webinars, and content, while embracing members from all sectors of the marketing communications industry.
[10:18] – Which regions of the world are experiencing the fastest growth in terms of local knowledge and messaging?
- We are capitalizing on the rapid growth of regions like Africa, exemplified by our conference “Africa Rising.”
- Our objective is to educate and share global knowledge with emerging economies to accelerate their growth.
- Through Africa Rising, we foster collaboration between industry and government, introducing local regulatory and government representatives to learn and create smarter regulations.
- This enables us to share best practices, latest trends, and contribute to the development of local economies.
RESOURCES:
You can connect with Dagmara Szulce: LinkedIn
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Profile
- Dagmara is the Managing Director of the International Advertising Association.
- She has worked in the field of advertising and marketing with some of the leading brands in technology, luxury, beauty, fashion, CPG and real estate categories.
- Dagmara wanted to learn photography but eventually found inspiration in marketing.
