Jai Dhar Gupta, Founder & CEO, Nirvana Being & CEO, Mace Brand India

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Jai Dhar Gupta, Founder & CEO, Nirvana Being & CEO, Mace Brand India

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Profile

Jai’s lungs were compromised in 2013 due to air pollution in Delhi, and since
then he has been at the forefront of raising awareness and lobbying for change.
Being an entrepreneur, he has started to test and develop a portfolio of credible
environmental products that can help protect our families, while we work on
broader change. Under the brand, Nirvana Being, he is focused on launching sustainable, reusable and affordable environmental products, which have a mass market in South Asia due to our deteriorating quality of air. Together with concerned citizens and NGOs, he has initiated a Citizens movement – My Right to Breathe – to raise awareness about Air Pollution and garner support for change, amongst the residents of Delhi NCR and the rest of India.  Jai is also a member of the Clean Air Collective which has representation of every Environmental NGO operating in India. The Collective meets monthly to plan initiatives to increase awareness with the goal of making air pollution an election issue, to ultimately make our Cities livable. Jai is also a regular participant of meetings with the Delhi, Haryana and Central Governments to brainstorm on issues related to air pollution.

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