Pooja Sardana, Founder, Skoodo & Travel Writer/Backpacking Mama
Twelve years of proven business leadership and marketing delivery across categories in FMCG & Healthcare.
– Drove category growth through identifying latent needs (Exam time usage, cold consumption, women’s health) across the HFD portfolio.
– Delivered campaigns with the consumer at heart which saw significant gains in equity, brand love and won internal and external awards.
– Launched an NPD in the liquid refreshment beverage category, one of the toughest categories to operate in; including joint venture discussions in the context.