Raymond Andrews, Co-Founder, Biryani Blues

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Profile

From a primarily financial service background, last role was as Corporate Vice President- Strategic Initiatives of Max New York Life insurance Co. Ltd.  Have worked in varied industries from consumer durables, to Telecom and Financial services. After passing out as an MBA marketing from Symbiosis Institute of Management Studies, Pune in 2000 Raymond Started his career with consumer durable company ONIDA as Executive Marketing. Post that he then went on to join the Telecom industry with Airtel in the product management team, in year 2001. Post this he moved to the booming insurance industry and worked across various functions of Sales, Strategy and Projects for over 12 years. His wife Aparna who he has known since college, was also in the financial services with GE Money and Citifinancial. Both of them always dreamed of doing their own business, they were able to take the plunge only after they were financially stable (if not secure).  Aparna quit her job first and they started by launching Soul Foods a brand that did corporate catering and school lunches for a year. They soon realised that while it was tedious, the format was not making any margin. They took a call to wind up the catering setup and enthusiastically restart with something they had great conviction of "Hyderabadi Biryani".Both of them being from Hyderabad and having grown up there knew the product had universal appeal, was a good for a easy to eat meal and the model seemed scalable

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