Anjali Dutta | VP, Head of Digital Studio, XDS
- Anjali is the Vice President and Head of Digital Studio, XDS.
- She is a management professional cum multimedia specialist with more than 21 years of experience in the industry.
Podcast
Overview
Embarking on the dynamic journey where creativity meets digital transformation, we delve into the convergence of artistic ingenuity and cutting-edge technology. In this exploration, we are guided by the seasoned insights of Anjali Dutta, the Vice President and Head of Digital Studio at XDS. Join us as we unravel the fascinating tapestry where left-brain creativity intertwines with right-brain technology, bringing forth a harmonious confluence that propels the realms of digital transformation.
[00:43] – About Anjali Dutta
- Anjali is the Vice President and Head of Digital Studio, XDS.
- She is a management professional cum multimedia specialist with more than 21 years of experience in the industry.
[05:45] – How is AI going to evolve in the world of digital marketing?
- AI is already present and can significantly impact personalised communication, SEO improvement, and even the creative process in fields like animation.
- AI enables quick problem-solving and can sometimes address issues that don’t even exist yet.
[15:24] – What advice would you give to companies looking to start their journey in digital transformation?
- Incorporate peer reviews and diverse user testing mechanisms to ensure a holistic perspective.
- Ensure to consider the emotional aspect of design and development.
[18:16] – How do you foresee 3D technology impacting marketing and branding?
- 3D technology helps in creating a more immersive environment for consumers.
- It enables virtual product experiences, such as rotating and exploring a product in a 3D space, and can even simulate sensory experiences.
RESOURCES:
Learn more about Anjali Dutta: LinkedIn
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Profile
- Anjali is the Vice President and Head of Digital Studio, XDS.
- She is a management professional cum multimedia specialist with more than 21 years of experience in the industry.
