Megan Garmers | Founder, The Wedding Masterclass; Co-Founder Streamline Social
- Megan is a conference experience creator.
- She is a social media guru where she predominantly is there to demystify the algorithm and platforms.
Podcast
Overview
Welcome to a captivating exploration of event mastery and wedding excellence with Megan Garmers, a true artisan in crafting unforgettable experiences. In this episode, we unravel the dynamic tapestry of Megan’s journey, from her roots in psychology to becoming a conference experience creator and wedding mastermind. Join us as we delve into the intricate world where meticulous planning meets human connection, and discover the secrets behind crafting moments that linger in the hearts of conference attendees and newlyweds alike.
[00:40] – About MeganGarmers
- Megan is a conference experience creator.
- She is a social media guru where she predominantly is there to demystify the algorithm and platforms.
- She is also the founder of ‘The Wedding Masterclass.’
[04:47] – How did you transition from a PhD in abnormal psychology to the wedding industry and business?
- The transition happened through a serendipitous introduction by a friend.
- During a gap year after completing my Master’s degree, I explored the wedding industry, working occasionally as a wedding photographer’s assistant.
- I discovered my enjoyment in being around people on their wedding day, witnessing the creativity and hard work that went into it.
- My natural curiosity and interest in various fields, coupled with my psychology background, eventually led me to start my own business in the wedding industry.
[17:12] – How do you approach organising events, both in the wedding industry and conferences?
- I approach organising events by prioritising a deep understanding of the target audience.
- In the wedding industry, I focus on understanding the couple’s desires, whether it involves photography, in-person experiences, or accommodating family members.
- Similarly, in conference organisation, I emphasise on knowing the target audience’s needs, the goals of the conference, and the desired outcomes for both attendees and exhibitors.
- Clear identification of the audience and their expectations guides decisions related to the event’s structure, content, and overall experience.
[20:00] – What trends do you observe in the conference industry?
- There is a growing trend towards prioritising the experiential aspect of conferences.
- Attendees are increasingly valuing the overall experience, which includes sustainability, neurodiversity, and the integration of AI.
- While there is still a preference for in-person interactions, there is a higher level of acceptance for hybrid events, combining both physical and virtual elements.
- The industry is adapting to accommodate diverse preferences and needs, reflecting a shift in how conferences are organised and experienced.
[31:49] – Advice to the audience.
- Be good students of the world.
- Be open to unexpected opportunities.
- Take risks and understand that mistakes are part of the entrepreneurial journey.
RESOURCES:
Learn more about Megan Garmers: LinkedIn
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Profile
- Megan is a conference experience creator.
- She is a social media guru where she predominantly is there to demystify the algorithm and platforms.
- She is also the founder of ‘The Wedding Masterclass.’
