Jason Kramer, Founder and CEO, Cultivize
- Jason is a founder and Chief Executive Officer of Cultivize.
- He is a CRM strategist for sales and marketing teams.
Podcast
Overview
Discover how Jason Kramer, founder of Cultivize, helps businesses bridge marketing and sales with smart CRM strategies, automation, and a human-first approach to convert leads, boost revenue, and simplify complexity.
00:36- About Jason Kramer
- Jason is a founder and Chief Executive Officer of Cultivize.
- He is a CRM strategist for sales and marketing teams.
04:12- What are the biggest mistakes businesses make when choosing a CRM?
- Chasing flashy features without aligning the CRM to business goals and challenges.
- Ignoring the need for support and underestimating implementation complexity.
- Overlooking scalability, leading to costly and complex migrations later.
11:52- What’s the first step for companies new to CRM?
- Start by building the habit of organization before adopting CRM tools.
- Use simple solutions first, like the Profit Path spreadsheet, to track leads and sales data.
- Consider affordable beginner CRMs like Pipedrive to ease into CRM systems.
RESOURCES:
Learn more about Jason Kramer: LinkedIn
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Profile
- Jason is a founder and Chief Executive Officer of Cultivize.
- He is a CRM strategist for sales and marketing teams.
