Dr. Annurag Batra, Chairman and Editor in Chief, BW Businessworld
Annurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal optimist rolled into one. He is a B. Tech in Computer Sciences, a degree, which he acquired before joining Management Development Institute MDI Gurgaon (Now its Gurugram), one of India’s leading Business School.
“Hard work always pays. The harder you work the luckier you get. Time is the biggest asset” – Dr. Anurag Batra.
Mr. Garg engages in a compelling conversation with the respected Dr. Anurag Batra, Chairman and Editor in chief of Business World. Dr. Batra is an alumnus of MDI and currently a board member of the institute.
Dr. Batra tells the audience the secret behind transforming BW from a magazine into a multi-level platform via digital production. He also throws light upon the changes that have taken place in the editorial sector and journalism as a whole. He talks about the authenticity of news channels and the increasing role of social media in the lives of the youth.
An avid reader since the age of six, Dr. Batra explains the significance of content writing/development. He believes that for the modern-day, content has to be engaging, entertaining, and interesting to attract a young audience. Dr. Batra, a very self-driven person, believes in experiences rather than failures. In his opinion, if one learns from their mistakes and moves forward, failure has no room!
Annurag Batra is a serial entrepreneur, media mogul, journalist, and eternal optimist rolled into one. He is a B. Tech in Computer Sciences, a degree, which he acquired before joining Management Development Institute MDI Gurgaon (Now it’s Gurugram), one of India’s leading Business Schools. He is a first-generation entrepreneur and after acquiring the iconic business media and magazine brand BW Businessworld. a 35-year strong media brand as well as the most respected business publication in the country.
Since taking over BW Businessworld 13 months back Mr. Batra has expanded BW Businessworld into digital, events, and BW communities and has taken into its fold www.digitalmarket.asia, a leading website on digital marketing, www.everythingexperiential.com India’s leading experiential marketing website, and launch BW Hotelier in partnership with hotelier international. BW Smart Cities an editorial platform in a 360-degree format is to be launched in mid-February 2015. Mr. Batra is building the BW Businessworld business aggressively.
Mr. Batra also founded the exchange4media group and he serves as the Chairman and Editor-in-Chief of exchange4media group which includes exchange4media.com – India’s leading media industry website, PITCH – India’s only Advertising, Marketing and Media Magazine, IMPACT – The Marketing Weekly, Franchisee Plus – Business Opportunity Magazine, Realty Plus – India’s leading monthly real estate magazine and samachar4media.com/ – leading media industry website in Hindi.
Mr. Batra is also appointed by Government of India as the Chairman of an industry committee formed to come up with a vocational training framework for the media, communication and entertainment industry. He mentors many budding entrepreneurs and enjoys the process of reverse mentoring as in what he learns from these young entrepreneurs. At BW Businessworld BW Accelerate is an initiative to provide a structured platform to entrepreneurs for mentorship and growth.