Madhukar Sabnavis, Fmr Vice Chairman and Director, Client Relations, Ogilvy, India
- Madhukar Sabnavis is the Fmr Vice Chairman and Director – Client Relations, at Ogilvy, India.
- His interests beyond advertising are Cricket, Hindi movies, and understanding culture.
Podcast
Overview
Step into the captivating realm of advertising as we bring you the insights and experiences of a true industry luminary. Join us as we delve into the remarkable journey of Madhukar Sabnavis, a distinguished leader who has left an indelible mark on the advertising landscape.
With an illustrious career spanning 37 years at Ogilvy in India, Madhukar has served as the Vice Chairman and Director of Client Relations, orchestrating groundbreaking campaigns and spearheading the growth of iconic brands.
00:32- About Madhukar Sabnavis
- Madhukar Sabnavis is the Fmr Vice Chairman and Director – Client Relations, at Ogilvy, India.
- His interests beyond advertising are Cricket, Hindi movies, and understanding culture.
03:54- How has the advertising industry in India evolved in the last decade, and what role has Ogilvy played in shaping it?
- I consider myself incredibly fortunate to have entered the advertising industry in 1985, almost by chance.
- In 1991, the country experienced a substantial change when television began to thrive, opening doors for global brands and ushering in a wave of consumerism.
- I entered the industry when it was predominantly led by a single agency, handling all aspects of advertising. Over time, we witnessed a shift toward specialization.
- Our benchmarks for creativity have expanded. I don’t want to sound pompous by claiming that a single agency has shaped the entire industry, but I believe that Ogilvy has played a part in the industry’s evolution.
13:22- What are your thoughts on the role of influencers and social media in shaping digital marketing in India?
- I believe that influencers will continue to be an essential pillar of any digital media strategy moving forward.
- While their reach may be smaller compared to the celebrities of the past, they still hold significant sway over consumers.
- There will still be room for direct communication with consumers through our own stories and messages.
- Therefore, we shouldn’t ignore the power and potential of influencers, but rather evaluate them based on the quantity and quality of their followers, as well as their credibility.
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You can connect with Madhukar Sabnavis | LinkedIn
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Profile
- Madhukar Sabnavis is the Fmr Vice Chairman and Director – Client Relations, at Ogilvy, India.
- His interests beyond advertising are Cricket, Hindi movies, and understanding culture.
