Taran Nandha, CEO and Founder, Growth Natives
- Skilled in enabling high impact digital experiences for customers and prospects that result in sustainable growth.
Podcast
Overview
Products are never just products, right? Interacting with these products provides experiences, and we buy them with that experience in mind. Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why they cultivate their brands. Taran Nandha, CEO and Founder, Growth Natives talks about branding and marketing.
00:33- About Taran Nandha
- Innovative Go To Market strategist and team builder.
- Skilled in enabling high impact digital experiences for customers and prospects that result in sustainable growth.
- Result oriented global business leader with innate understanding of Marketing Technology and eCommerce.
- Proficient in creating systems, that result in improved accountability, ROI measurement, better sales and long-term customer satisfaction.
00:42- About Growth Natives
- Growth Natives is a trusted modern Customer Engagement Agency that combines state-of-the-art technology with creative passion, enabling true Digital Experiences.
- We partner with global B2B and B2C brands, unlocking amazing performance at every stage of the Customer Funnel.
- Enabling Full Funnel & Full Stack marketing at scale.
02:32- What goes into building a successful brand?
- The most important thing that goes into building a brand is the experience that you deliver to your customers.
- Obviously there’s a lot of labor of love that goes into making it happen behind the scenes.
- The most significant ingredient is passion with which your teams are building and nurturing those products and services and bringing them to your customers.
13:56- How do you define culture?
- For a company the culture is really the people, trust, and expectations.
- The outcomes are dependent on the people and when it comes to culture it is really about what are the beliefs, values.
RESOURCES:
You can connect with Taran Nandha- LinkedIn
Profile
I started out with i2 Technologies, working in areas of customer success and marketing. Sanjiv Sidhu, co-founder and CEO at i2 I would say has been an early influence and mentor in shaping my thought process professionally. After i2, I moved to Tend Micro.
Interestingly, after I left Trend Micro, I was working with a company in the EdTech space, and this is when I first thought of moving back to India as Education is a huge industry and EdTech was just starting to come up with a big focus on mobile learning and launch of the Aakash Tablet program by the Government of India.
