David Brier | Chief Gravity Defyer, DBD International; Author, ‘Brand Intervention’
- David is the slayer of the mundane. He is the Chief Gravity Defyer of DVD International.
- He is an author of a book titled, “Brand Intervention.”
Podcast
Overview
There are new brands coming up every day but not all of them stay relevant in the long run. What makes a brand relevant in the crowded market? We discuss the importance of branding and the steps to build one in today’s discussion with David Brier, the slayer of the mundane. Join now to dive into the world of branding and uncover the keys to building impactful brands in today’s fast-paced world.
[00:34] – About David Brier
- David is the slayer of the mundane. He is the Chief Gravity Defyer of DVD International.
- He is an author of a book titled, “Brand Intervention.”
- David is also the recipient of the Presidential Ambassador for Global Entrepreneurship.
- He has been recognized,felicitated and awarded several times.
[02:21] – What goes into building a successful brand?
- I’m going to start with the common mistake which is essentially that companies will look at their mission statement and they’ll do what naval gazing.
- They’re looking at their own navel and they’re looking too inwardly, only at their own thing and they’ve not looked at the place where their brand is going to live; that place where there’s lots of noise, where there’s lots of messages, where there’s lots of other solutions for what any company is providing.
- One has to look outwardly and take an inventory of what is the amount of the noise and then you can go, because unless you know that you don’t know if you’re adding to the noise, if you’re simply being redundant and echoing what others have heard.
- If our goal is to be heard, then we have to in some way disrupt that pattern of what they’ve heard, and what they’ve seen because otherwise we just blend in.
[09:35] – What is the role of storytelling in creating a compelling narrative for one’s brand?
- Storytelling is like oxygen. We inhale it, breathe it and love it.
- It takes us on a journey and humanizes us.
- Some of the greatest brands in the world are humanized; it’s like why is it that Apple is Apple because it always had the more human side.
[14:22] – What are some of the digital marketing challenges brands are facing?
- There are two layers to it.
- One is that there are brand principles that will work all the time. Oftentimes that’s confused with the new channels or the new forms of media.
- There might be things with AI that provide new opportunities but if we confuse and say that changes everything; no it doesn’t change everything.
- It changes the medium that we may choose, it may change the speed, certain dynamics of the medium and the distribution of that medium but it does not change the fundamentals.
RESOURCES:
You can connect with David Brier : LinkedIn
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Profile
- David is the slayer of the mundane. He is the Chief Gravity Defyer of DVD International.
- He is an author of a book titled, “Brand Intervention.”
- David is also the recipient of the Presidential Ambassador for Global Entrepreneurship.
- He has been recognized,felicitated and awarded several times.
