Yasmine Khosrowshahi | CEO & Founder, BlueTickSocial, a Social Media Marketing Agency
- Yasmine is the Chief Executive Officer and Founder of BlueTickSocial, a social media marketing agency.
- She studied Communication with a specialisation in Integrated Marketing Studies and a minor in Entrepreneurship at Wake Forest University.
Podcast
Overview
Social media marketing is evolving rapidly, demanding fresh strategies and an authentic approach. Yasmine Khosrowshahi, CEO of BlueTickSocial, emphasises that brands must be agile, authentic, and consistent. Gone are the days of flashy, empty posts; brands must focus on personal connection and providing value. By fostering real engagement and maintaining a cohesive brand voice, marketers can turn social media platforms into powerful tools for growth. Tune in now as Yasmine talks about the importance of measuring results and refining tactics, ensuring that every move counts towards long-term success.
[00:35] – About Yasmine Khosrowshahi
- Yasmine is the Chief Executive Officer and Founder of BlueTickSocial, a social media marketing agency.
- She studied Communication with a specialisation in Integrated Marketing Studies and a minor in Entrepreneurship at Wake Forest University.
- Yasmine has gained experience in the startup world as CMO and marketing lead for multiple projects.
[02:31] – What are some of the key elements that make a social media marketing campaign successful?
- Knowing your audience.
- Ensuring authenticity and consistency in your messaging.
- Nourishing relationships with potential customers before asking for conversions.
[08:14] – How important is the role of storytelling when it comes to a social media campaign?
- Storytelling helps create emotional connections, making the audience feel part of the journey.
- It is essential for standing out in the saturated world of social media marketing.
[17:13] – What are the key performance indicators that you focus on to evaluate the success of social media?
- I focus on actionable metrics like saves and shares, which indicate a deeper engagement and intent to return or recommend the content.
- Vanity metrics like likes and comments are less important than conversion metrics like saves and sends.
[19:35] – What advice would you give to new brands trying to establish a social media presence?
- Be consistent and not give up when results aren’t immediate.
- Growing a brand takes time and patience, and the key is to push through challenging moments, as they often precede significant breakthroughs.
RESOURCES:
Learn more about Yasmine Khosrowshahi: LinkedIn
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Profile
- Yasmine is the Chief Executive Officer and Founder of BlueTickSocial, a social media marketing agency.
- She studied Communication with a specialisation in Integrated Marketing Studies and a minor in Entrepreneurship at Wake Forest University.
- Yasmine has gained experience in the startup world as CMO and marketing lead for multiple projects.
