Soundari Mukherjea, Org Consultant, Business Storytelling Coach, Facilitator, Visual Thinker
- Soundari is an organizational consultant.
- She is a business storytelling coach.
- Soundari is also a faculty member, a mentor, a facilitator, a visual thinker, and a speaker.
Podcast
Overview
With the current business trends, building one’s personal brand is very important besides just delivering the work one is hired for. It makes you stand apart from the crowd and helps people identify your strengths and the benefits you bring to the table. In this episode, we discuss the role storytelling plays in bringing the needed changes in people while they work on building their personal brand.
[00:37] – About Soundari Mukherjea
- Soundari is an organizational consultant.
- She is a business storytelling coach.
- Soundari is also a faculty member, a mentor, a facilitator, a visual thinker, and a speaker.
- She is the Chief Everything Officer at Soundbytes 11.
[03:36] – How do you define the role of storytelling?
- In the age of content providers, what we are really crying out for is context providers.
- Storytelling in business is about purposely, deliberately and systematically, applying some story techniques in the organization so that you are delivering business outcomes.
[06:42] – Tell me about the work that you do when you support an individual in building her/his personal brand.
- Jeff Bezos has rightly said that personal branding is about what people talk about you when you are not in the room. I define it as the stories that people tell about you in your absence.
- In organizations, you want to communicate better in online, offline and hybrid space. You want to maintain alignment across your shareholders. In all this, personal branding helps you stand apart.
- People are looking at what you bring on the table for the team.
[16:12] – Is it necessary to have a behavioral change to position yourself as a personal brand?
- Behavioral change of unlearning is key in building a personal brand.
- Moments like showing full presence in Zoom meetings instead of keeping a video off and slouching, add to your brand.
RESOURCES:
You can connect with Soundari Mukherjea – LinkedIn
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Profile
- Soundari is an organizational consultant.
- She is a business storytelling coach.
- Soundari is also a faculty member, a mentor, a facilitator, a visual thinker, and a speaker.
- She is the Chief Everything Officer at Soundbytes 11.
