Judy Schramm, CEO, ProResource Inc.
- Judy Schramm is the CEO of ProResource, a social media marketing agency that helps executives create a strong personal presence in social media, and then use social media to advance their business goals.
Podcast
Overview
Judy Schramm is the CEO of ProResource, a social media marketing agency that helps executives create a strong personal presence in social media, and then use social media to advance their business goals. ProResource provides social media coaching and training for executives who want to learn how to use LinkedIn and Twitter. For executives who want the work done for them, ProResource offers LinkedIn profile makeovers, blog copywriting, and LinkedIn advertising campaign management. Clients include entrepreneurs and CEOs, sales leaders, authors, keynote speakers, lawyers, business coaches, and other senior executives. Corporate clients include Fortune 500 companies such as Cisco and VMware.
About Judy Schramm
- Judy Schramm is the CEO of ProResource, a social media marketing agency that helps executives create a strong personal presence in social media, and then use social media to advance their business goals
- ProResource provides social media coaching and training for executives who want to learn how to use LinkedIn and Twitter.
- Before founding ProResource in 2007, Schramm ran JMR Consulting, a full-service agency that provided marketing and public relations to small software companies.
- She has spent more than 20 years in the technology industry, has worked with a wide range of types of technology businesses and has been personally involved in more than 150 product launches.
00:32- About ProResource
- ProResource is a social media agency that specializes in doing personal branding for technology executives, primarily through LinkedIn. .
- I started it about 14 years ago. And I actually started it as an as a sandbox, because I was running a full service marketing agency at that time.
- I wanted to explore nurture, marketing, you know, nurturing relationships in a in a place that would not muddy the branding of my primary job.
- I started it on the side, and it ended up growing, and I merged the two agencies together, and now ProResource is the main focus.
01:44- What is personal branding?
- What most people say is, personal branding is what people say about you when you are not in the room.
- But that is, to me, that’s the starting point.
- It is actually so much richer than that. Because it’s not only what do they say about you, but what do they think about you? How do they feel about you?
- And what areas, how much and how enthusiastic are they when they talk about you.
04:10- At what stage of one’s career should one start thinking of investing in one’s personal brand?
- Well, we do a lot of work with high school students.
- You know, obviously, the higher your title, the more senior you are, the more important personal branding is.
- But starting at that point is actually a little late.
- If you want to become that kind of person, then you should be thinking about personal brand thing. And, you know, at a minimum, I really feel like you need to do it as soon as you get out of college.
- People who have ambitions to have an impact on the world, and to have an important career, they’re starting very early.
07:57- Is a behavioral change, a precursor to personal branding?
- I think they move in tandem, your personal brand needs to be authentic.
- I think we all know people who pretend to be one thing and are actually something else underneath. And that really does not serve you.
- Now when you’re advancing your brand, do you advance by saying who you are, and then becoming that person? Or do you advance by becoming that person and then, you know, talking about who you are?
- I think different people can take different approaches, but they really should be very close.
08:54- How does culture impact personal branding?
- It has such a big impact. Americans are probably more self-promotional than any other country.
- We do see that people in India and in the UK are more reluctant and To talk about themselves.
- And, there is, I think, a cultural issue around it, if I build my personal brand, people will think I’m bragging, people won’t like me, it will reflect poorly on unmade people will think less of me,
11:35- If I start to build my personal brand, will there be a conflict with the brand of my organization?
- It depends on how aligned you are with your organization’s brand. You know, as the CEO, especially in a smaller company, probably your brand is the company brand.
- As the company gets bigger, who you are may not align perfectly with it. The company may have social values that are not the same as yours.
- So you do need to balance and when we brand an executive team, we always make sure there is the corporate messaging, and the branding that needs to be consistent across the team.
- But each individual is a unique person with your own mission, their own goals. And so you need to you need to blend the two and balance the two.
13:01- What is the role social media plays in building one’s personal brand?
- What social media does for you is it creates a reach that is far beyond what you can have in the real world.
- Your social media presence is available to people all over the world. And it’s available all day, every day. 365 days a year. So social media gives you the opportunity to expand your reach vastly.
- Social media gives you the opportunity to see a history of someone’s interactions instantly.
- And as a result, not only can you expand your reach, but also you can deepen relationships faster. And as a result, you can make more things happen.
18:38- What are the steps a potential client needs to follow to reach out to you to promote their personal brand?
- The first one is to go to our website, which is proresource.com. And there’s so much information there.
- We have checklists, infographics, e-books, all kinds of things. And so go there and learn a little bit about branding.
- Then schedule a time to chat with me. You can do webinars, we have an upcoming webinar, we call LinkedIn Profile Glow Up. It’s free, where you can make some simple enhancements to your profile.
21:09- Three lessons you would like our viewers and listeners to take away from your journey
- The first is, it’s never too early to start thinking about your personal brand.
- The second thing is the value of LinkedIn. Of all the social platforms, if you are an ambitious professional, and especially in the technology sector, the first place you need to think about building your brand is on LinkedIn.
- The third thing is that your brand is going to evolve over time. This is not a set it and forget it.
RESOURCES:
You can connect with Judy Schramm – LinkedIn
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Profile
- Judy Schramm is the CEO of ProResource, a social media marketing agency that helps executives create a strong personal presence in social media, and then use social media to advance their business goals.
- ProResource provides social media coaching and training for executives who want to learn how to use LinkedIn and Twitter.
- Before founding ProResource in 2007, Schramm ran JMR Consulting, a full-service agency that provided marketing and public relations to small software companies.
- She has spent more than 20 years in the technology industry, has worked with a wide range of types of technology businesses and has been personally involved in more than 150 product launches.
