Wendy Pavey | Brand & Career Strategist; Author
- Wendy is a brand and career strategist.
- She is the Executive Brand and a Lead Instructor for ExecutiveCadence™ career story course.
Podcast
Overview
With fierce competition around, differentiation and standing out amongst the crowd is essential to continue to grow in one’s career. Hence, comes the importance of personal branding. At times, personal brand might sound too heavy to be able to comprehend.
But in our discussion with the leading career strategist, Ms. Wendy Pavey, we break down the regular steps you need to take to build your personal brand.
[00:36] – About Wendy Pavey
- Wendy is a brand and career strategist.
- She is the Executive Brand and a Lead Instructor for ExecutiveCadence™ career story course.
- She is a popular LinkedIn blogger and the author of Personal Brand 101 and The C-Suite Guide to LinkedIn, as well as the upcoming book You Are The Leader.
[04:03] – What are the key elements of a strong personal brand and why is it important in today’s landscape?
- The key element of a personal brand is just like any other brand; it’s differentiation.
- Brands exist to help us choose between things that are fundamentally very similar. We need to have that point of difference, why we would be selected for a role over someone else, who very likely has got very similar qualifications and experience to us.
- A strong personal brand is built on the business value that you can deliver.
- When people understand that you can deliver that value, they select you.
[07:11] – What are the ways in which an individual can build upon their personal brand?
- To be a true thought leader means to be focused on advancing thinking.
- You can go on a journey of learning about a topic, and you share that journey with other people, you build your brand visibility by sharing your learning.
- You don’t need to set yourself up as an expert to say oh I’m a thought leader in this space.
[12:34] – How can people use social media to be able to actually communicate their own personal brands?
- All social media platforms employ gamification techniques such as likes and shares, which we often perceive as an endorsement of the quality of our opinions
- These metrics, however, are mere vanity indicators, focusing solely on the quantity of likes one can accumulate
- Platforms like LinkedIn offer tremendous value by connecting you with individuals outside your existing network, presenting you with exciting opportunities to expand your reach and network with new people.
- It’s crucial to maintain a career-focused mindset while utilizing these platforms.
RESOURCES:
You can connect with Wendy Pavey: LinkedIn
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Profile
- Wendy is a brand and career strategist.
- She is the Executive Brand and a Lead Instructor for ExecutiveCadence™ career story course.
- She is a popular LinkedIn blogger and the author of Personal Brand 101 and The C-Suite Guide to LinkedIn, as well as the upcoming book You Are The Leader.
