Indrajit Lahiri, Founder of Foodka & Pickle Solutions Pvt. Ltd
- Indrajit frames his life as a continuous act of documenting stories, whether in sales, IT, or food. His transition is driven by a desire to capture slices of time, making food the hero rather than himself.
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Overview
Indrajit Lahiri, known as Foodka, joins Ashutosh Garg on The Brand Called You to share his multifaceted journey across IT, entrepreneurship, and the art of food storytelling. This episode delves into the philosophy of documenting food as a lens on culture, migration, and personal legacy.
00:59 – Connecting Corporate, IT, & Food Documentation
- Indrajit frames his life as a continuous act of documenting stories, whether in sales, IT, or food. His transition is driven by a desire to capture slices of time, making food the hero rather than himself.
02:39 – Hospitality & Economics Shaping Food Narratives
- Hospitality training enables Indrajit to bond with cooks and chefs, understanding culinary processes deeply. His economics background provides insight into the business side of food, helping him engage thoughtfully with entrepreneurs and restaurant owners.
04:11 – Story First, Food Second: Foodka’s Approach
- Foodka traces the origins, evolution, and context of dishes rather than simply reviewing taste. Episodes focus on narrative journeys—like those of Kalighat Temple or the Murshidabad Nawabs—unpacking the cultural significance behind the food.
05:28 – Food as a Teacher of Identity
- Food acts as a social leveler, breaking barriers between people regardless of background. The emphasis is on the stories of those who cook and serve, not just the food itself.
06:44 – Migration, Geography, & Indian Cuisine
- Indian cuisine is highly diverse—every 50–100 kilometers, recipes and food stories change. Migration, geography, and local produce—like poppy seeds in Birbhum or fish in Bengal—deeply influence culinary practices.
09:23 – Preserving Disappearing Food Traditions
- Traditional foods, such as dhakai porota and Malaiyo, are vanishing due to changing preferences and social media trends. Indrajit observes how practicality and digital appeal shape which foods survive.
11:01 – Balancing Honesty with Sensitivity
- Indrajit avoids negative reviews that could harm small businesses. He highlights dishes that stand out and shares personal taste rather than judgment, supporting small family-run establishments.
13:00 – Thriving Amid Fast-Paced Trends
- He prioritizes depth and longevity, likening Instagram to a sprint and YouTube to a marathon. Foodka values content with context and patience over fleeting trends.
14:25 – Common Mistakes by Food Entrepreneurs
- Many lack clarity about their “why” for starting a food business. Without a clear purpose, even strong concepts struggle to endure in the competitive food industry.
15:55 – Writing vs. Video Storytelling
- Writing allows creative freedom without time constraints; video requires concise storytelling. Blogs or books enable rich detail and reflection, while video demands succinct editing.
RESOURCES:
Learn more about Indrajit Lahiri: LinkedIn
Enjoyed this podcast?
Hospitality training helps him speak the secret language of chefs. Economics lets him decode the business side. Every slice of onion, every rupee spent—it’s all part of the bigger food story.
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- Indrajit frames his life as a continuous act of documenting stories, whether in sales, IT, or food. His transition is driven by a desire to capture slices of time, making food the hero rather than himself.
