Gunnlaugur ‘G’ Erlendsson | CEO, ENSO
- Gunnlaugur ‘G’ Erlendsson is the Founder & CEO of ENSO, an innovative tyre technology company that makes better tyres for electric vehicles.
- With a background in law and experience in private equity and venture capital, Erlendsson brings a diverse skill set to his role as CEO.
Podcast
Overview
In a world increasingly concerned with environmental sustainability, innovative solutions are needed to address pollution across all industries. Gunnlaugur ‘G’ Erlendsson founded a company, ENSO which is leading the charge in revolutionising the tyre industry. With a focus on creating sustainable tyres for electric vehicles, ENSO aims to combat the significant environmental and health impacts of tyre pollution. In a recent interview, Erlendsson shared insights into the inspiration behind ENSO, the challenges faced, and the company’s vision for a cleaner, greener future.
[00:34] – About Gunnlaugur ‘G’ Erlendsson
- Gunnlaugur ‘G’ Erlendsson is the Founder & CEO of ENSO, an innovative tyre technology company that makes better tyres for electric vehicles.
- With a background in law and experience in private equity and venture capital, Erlendsson brings a diverse skill set to his role as CEO.
[12:50] – Tell us about your background and journey to becoming CEO of ENSO.
- ENSO was born out of a realisation of the environmental impact of the tyre industry and a desire to create better, more sustainable tyres for electric vehicles.
- We saw an opportunity to disrupt the industry and address its shortcomings.
- We address environmental challenges in the tyre industry through innovation in tyre design and manufacturing, focusing on improving tyre efficiency, and durability, and reducing pollution throughout the tyre lifecycle.
[31:12] – What are your hopes for the future of ENSO and its impact on the tyre industry and the environment?
- Our hope for the future of ENSO is to continue making strides in sustainable tyre technology.
- We wish to expand our reach to more electric vehicle owners and fleets, and ultimately make a positive impact on the environment and the tyre industry as a whole.
RESOURCES:
Learn more about Gunnlaugur ‘G’ Erlendsson: LinkedIn
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Profile
- Gunnlaugur ‘G’ Erlendsson is the Founder & CEO of ENSO, an innovative tyre technology company that makes better tyres for electric vehicles.
- With a background in law and experience in private equity and venture capital, Erlendsson brings a diverse skill set to his role as CEO.
