Phil Preston | Purpose Trends Expert, Business Purpose Author
- Phil is a Purpose Trends Expert.
- He is also a Business Purpose Author.
Podcast
Overview
In a rapidly evolving business landscape, the concept of purpose in business has emerged as a pivotal driver of success. Phil Preston, a renowned Purpose Trends expert and author, joins us to shed light on this transformative shift. Join us on this journey as we explore the profound transformation taking place in the business world, where the pursuit of profit is no longer the sole objective.
[00:33] – About Phil Preston
- Phil is a Purpose Trends Expert.
- He is also a Business Purpose Author.
- Phil was invited by the Harvard Business School to explore profitable business strategies that also address societal changes.
- He is the author of a book titled, “Connecting With Purpose.”
[02:59] – What are some emerging purpose trends?
- One of the emerging purpose trends is greater transparency in business operations.
- Consumers are becoming more informed, and there is a growing battle between products and their claims.
- Younger generations are showing more interest in purpose-driven businesses.
[08:18] – What challenges do companies face when trying to integrate purpose into their business models?
- The first is the need for managers and leaders to understand non-financial indicators.
- The second challenge is the need to cascade purpose throughout the organisation, which requires integrating purpose into processes, KPIs, and strategy.
[15:44] – What do you envision as the future of business and the evolution of profit?
- The stakeholders, including investors, employees, and customers, will increasingly demand transparency and measurable results regarding a company’s delivery of its purpose.
- This will drive the need for new skills and processes to meet this demand.
RESOURCES:
You can connect with Phil Preston: LinkedIn
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Profile
- Phil is a Purpose Trends Expert.
- He is also a Business Purpose Author.
- Phil was invited by the Harvard Business School to explore profitable business strategies that also address societal changes.
- He is the author of a book titled, “Connecting With Purpose.”
