Shruti Rawal | Founder, Ewoke Studio
- Shruti is the founder of Ewoke Studio.
- She is a design graduate from the National Institute of Fashion Technology.
Podcast
Overview
In a world increasingly conscious of its environmental footprint, the fashion industry is undergoing a transformative shift towards sustainability. At the forefront of this movement is Shruti Rawal, a dynamic entrepreneur hailing from Hyderabad, India. Join us as we uncover the innovative strides Shruti Rawal is making to ensure that fashion aligns harmoniously with our planet’s well-being.
[00:34] – About Shruti Rawal
- Shruti is the founder of Ewoke Studio.
- She is a design graduate from the National Institute of Fashion Technology.
[00:46] – Tell me about the work that you do at Ewoke. What are certified eco-friendly fabrics and why are they important?
- Ewoke Studio stands for “Environmentally Woke.”
- Our mission is to provide an alternative to the fashion industry, which is known to be one of the largest polluting industries globally.
- We aim to reduce the carbon footprint of textiles, minimize water and chemical usage, and produce fashionable, eco-friendly clothing.
[11:09] – Are there any misconceptions about hemp-based fabrics?
- One common misconception is that they might be difficult to care for.
- However, most of our garments made from hemp are machine washable.
- Another misconception is that sustainable clothing is always expensive.
- While we prioritize quality, we offer a range of affordable options.
[14:31] – What goes into convincing consumers about a brand?
- Creating awareness is a crucial first step.
- We aim to make consumers part of a conscious lifestyle by highlighting eco-friendly practices.
- We also host sessions and engage with consumers through pop-up shows and exhibitions to foster open dialogues and educate them about sustainable choices.
[23:11] – Three lessons for the audience.
- Understand the purpose behind your entrepreneurial journey.
- Value and trust your network.
- Family support can be a significant factor in your entrepreneurial journey.
RESOURCES:
You can connect with Shruti Rawal: LinkedIn
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Profile
- Shruti is the founder of Ewoke Studio.
- She is a design graduate from the National Institute of Fashion Technology.
