Chirag Gupta, Founder, 4700 BC, Snack Foods

Overview

‘We are often asked the story behind our particular name. Well, the oldest evidence of popcorn was found in the ancient caves of Peru, nearly 6700 years ago, in 4700BC!’ Chirag Gupta is the founder of 4700 BC, Snack Foods is here to talk us about snacks.

00:35- About Chirag Gupta

  • Chirag Gupta is the founder of 4700 BC, Snack Foods.
  • B.Tech / MS in Computer Science, Consultant @Deloitte, ending up selling Popcorn @4700BC.

00:55- About 4700 BC

  • RE-INVENTING THE ORDINARY At, 4700BC, we have been focused on bringing new and innovative products to consumers and positioning them right in the market.
  • We have successfully done the same with Popcorn and now added more products to our portfolio.
  • I studied in the U.S. and then worked in the U.S., we found gourmet popcorn which was very booming in the U.S. at that time.
  • We went into the history of popcorn to find out what happened to the popcorn. How can we retell the whole story about popcorn to a consumer.

05:12- Challenges while scaling up

  • I always say our core problem is our challenge.
  • The issue with popcorn is everybody knows about it, but nobody knows how and where to buy. Availability is an issue.
  • We are not limited to popcorn anymore. We are also launching more and more products.
  • The issue is reachability to a consumer in India.

13:49- Using digital mediums for messaging

  • Being in a new age,  it is easier for us to market to a consumer digitally.
  • At the same time, we understand digital parameters much better than the parameters, much better than the marketing.

RESOURCES:

You can connect with Chirag Gupta- LinkedIn

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Profile

  • RE-INVENTING THE ORDINARY At 4700BC, we have been focused on bringing new and innovative products to consumers and positioning them right in the market.
  • We have successfully done the same with Popcorn and now added more products to our portfolio.
  • I studied in the U.S. and then worked in the U.S., we found gourmet popcorn which was very booming in the U.S. at that time.
  • We went into the history of popcorn to find out what happened to the popcorn. How can we retell the whole story about popcorn to a consumer.

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