Jens Hansen, Co-Founder and CEO, Supertrends Institute
The Brand Called You is pleased to welcome the very unique and incredibly talented, Jens Hansen on the podcast today. Jens is the Co-Founder and CEO of Supertrends Institute. He has a background in consultancy and is living and working in Switzerland.
In this very riveting interview with our host Frits Bussemaker, Jens talks about his professional role as a trend watcher and trend translator. He defines this very unique job title and gives us an insightful perspective into the profession. He likes to call himself a ‘futurist’ and explains the scope of work at his organization Supertrends Institute.
Supertrends Institute is a futurist thinking and learning platform. It teaches the members to look strategically at the future and craft ambitious plans.
Jens explains that as a futurist, he sees the new and upcoming trends and finds ways to make them useful for the general welfare. He also shares how one can professionally become a trend watcher. Jens asserts that observation and curiosity are two major defining factors for a trend watcher. He also throws light on the probable, possible, desired, and likely futures and how they are all individually created.
He makes a distinct differentiation between trend watching and scenario planning. And shares that ‘mindset’ is the strongest power booster for this profession. Jens gives some compelling examples to explain how he is encouraging people to stay on top of pacing trends.
Success for him is to be successful in helping organizations make progress through their work.