John Baldoni, Executive Coach, Keynote Speaker, Author

John Baldoni, Executive Coach, Keynote Speaker, Author

John Baldoni, Executive Coach, Keynote Speaker, Author

John Baldoni is a globally recognized leadership educator, certified Master Corporate Executive Coach, and author of 15 books that have been translated into 10 languages.



The Brand Called You is delighted to welcome a renowned and leading coach from the US, John Baldoni. John is a Master Co-Operative Executive Coach. He is the author of 15 books. He is a sought-after Communications Consultant and has been recognized as a ‘World Class Mentor’. John is also the host of LinkedIn Live’s Grace Under Pressure Series. 

In this very compelling discussion with host Ashutosh Garg, John shares his professional journey with us. As an Executive Coach, John has gained a lot of experience in the coaching field. John talks about the benefits of coaching and how it can help with the personal and professional growth of individuals. John draws a distinct line between mentoring and coaching. 

He explains that coaching is a process of self-discovery. He strongly believes that a coach who listens to the client can bring out the best in them. He also believes that all executive leaders should be coaches. John highlights some very interesting factors of a coach-coachee relationship. 

As a communications guru, John speaks about the common communication errors and how they can be corrected. He talks about his books and shares the interesting LinkedIn project he is working on. 

Driven by generosity, compassion, and respect. John has created a safe space for his clients and continues to contribute with his incredible work!


John Baldoni is a globally-recognized leadership educator, certified Master Corporate Executive Coach, and author of 15 books that have been translated into 10 languages. 

John has taught what it means to inspire at the top of a mountain in the Canadian Rockies. At sea level in Orlando, Florida, John spoke to nearly one thousand USAF/JAG commissioned and non-commissioned officers on leadership and communication. And his book, Lead Your Boss, was hailed by Harvard Business Review as a “guide that provides useful advice… [and] is encouraging and inspirational.”

In 2021, the International Federation of Learning and Development named John a World-Class Mentor and named him to its Hall of Fame. Also in 2021, Global Gurus ranked John a Top 20 global leadership expert, a list he has been on since 2007. In 2018 named John a Top 100 speaker and Trust Across America honored John with its Lifetime Achievement Award for Trust. In 2014 listed John as a Top 50 leadership expert.

John is also a member of the renowned Marshall Goldsmith 100 coaches, a group of executive coaches and thought leaders from the worlds of business, academia and social service.

John’s thought leadership is reflected in his writing as well as his choice of media: columns, videos and books. John also integrates piano improvisations into his keynotes which he illustrates with his still life photos.  John is the host of LinkedIn Live’s GRACE under pressure interview series, a platform that has enabled him to interview more a hundred global business, academic and thought leaders and doers.

John began his business career in a fifteenth-floor office with a view of a private golf course. Around the corner was a commanding view of the Pacific Ocean. In between was a recording studio where John produced and edited corporate radio spots. But John gave that all up to start his own business in the spare bedroom of a beachfront rental more than three decades ago. 

In time, John established a career as a highly sought after communications consultant and leadership coach, where he had the privilege of working with senior leaders in virtually every industry from pharmaceutical to real estate, packaged goods to automobiles, and finance to healthcare. 

John has written two books on the topic of grace as a secular force for good. Grace Notes: Leading in an Upside-Down World focuses on how leaders overcome adversity in times of crisis. His previous book on the topic is GRACE: A Leader’s Guide to a Better Us. GRACE mixes stories of everyday heroes with interviews with noted thought leaders. The result are practical insights into generosity, respect and compassion coupled with the energy and actions it takes to deliver on these virtues.

John’s 2014 MOXIE: The Secret of Bold and Gusty Leadership, which explores the grit and determination leaders need to exert to overcome challenges. Blending real-life stories with research and interviews, John provides a roadmap for how leaders can lead with greater awareness, more determined purpose and focused engagement in order to achieve inspired results. MOXIE earned a coveted 5-star review by Success magazine.

His tenth book, Lead With Purpose: Giving Your Organization a Reason to Believe in Itself, solidified John’s reputation for blending thought-provoking ideas with pragmatic advice. Over the past decade John has established himself as a world authority on topics that matter to leaders who are seeking insight into leadership challenges of the day. 

His 2012 book, The Leader’s Pocket Guide: 101 Indispensable Tools, Tips and Techniques for Any Situation, has been recognized as a practical resource for those seeking to improve their leadership skills. His follow-up book, The Leader’s Guide to Speaking with Presence, has provided insights that managers need to present their messages and themselves authentically.

John has authored more than 800 leadership columns for a variety of online publications including Forbes, Harvard Business Review and Bloomberg Businessweek. John also produces and appears in a video coaching series for SmartBrief, a news channel with over 4 million opt-in subscribers. 

Through his articles, books and videos, John has become a source of practical wisdom on topics such as influencing without authority, applying power appropriately, leading with grace and conviction, and developing genuine followership. All of these topics complement John’s mission to help individuals and their organization achieve positive results. Consequently John’s books have been translated into multiple languages including Mandarin, Hungarian, Arabic, Indonesian, Japanese, Korean, Spanish and Vietnamese.

John speaks widely to corporate, professional, military and university audiences. Those who attend John’s keynotes and workshops find his advice to be practical and his advice inspirations. Mixed with stories of great men and women, and leavened with light-hearted humor, John seeks down-to-earth practical advice that individuals can apply immediately.  John’s presentations blend his passion for leadership with genuine enthusiasm for helping people achieve their leadership ambitions.

John lives in Ann Arbor, Michigan with his wife Gail, who is an executive in health care. For fun, John golfs and plays piano at area hospitals.

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