Kae G Wagner: Bestselling Author & Founder of The Bold Authors Network on Mastering Book Marketing
- Began writing at a young age and won her first writing award at just 13
- Transitioned from marketing major brands to writing both fiction and nonfiction
Podcast
Overview
Welcome to our in-depth summary of The Brand Called You (TBCY) podcast episode featuring bestselling author and Bold Authors Network founder Kae G Wagner.
In this episode, Kae shares her inspiring journey from a young writer growing up on a farm to becoming a leader in author marketing. She also offers practical, actionable advice for writers who want their books to stand out in today’s fast-moving and competitive publishing landscape.
00:00:47 – The Story Behind Kae G Wagner’s Career Path
- Began writing at a young age and won her first writing award at just 13
- Transitioned from marketing major brands to writing both fiction and nonfiction
- Founded the Bold Authors Network to combine storytelling with strategic book promotion
00:03:14 – What Inspired the Frankie Girl and Building Dreams Series?
- Deeply personal stories drawn from Kae’s own life, particularly her relationship with her father
- Central themes of forgiveness, redemption, and second chances
- Real-life moments—such as driving a church bus to a trailer park—inspired key settings and characters
00:05:31 – Helping Authors Who Dislike Marketing
- Discovery that nearly 75% of fiction writers are introverts
- Breakthrough moments when authors realize they can market authentically
- Guiding writers from hesitation to confidence by embracing their “bold author” identity
00:07:22 – First Steps for Authors Overwhelmed by Promotion
- A crucial mindset shift: taking ownership of your book’s success
- Understanding that even traditionally published authors must actively market their work
- Leveraging Bold Authors Network resources such as weekly promo hours and micro-courses
00:11:31 – What Is Metadata and Why Does It Matter?
- Metadata explained as keywords and phrases that drive book discoverability
- Importance of content congruency across platforms for AI and search engines
- How effective metadata can place books in AI-generated “Top 10” lists
00:14:09 – Optimizing Metadata for Discoverability
- Aligning keywords and categories with the true genre of your book
- Ensuring genre accuracy to meet reader expectations
- Avoiding mislabeling that leads to poor recommendations and negative reviews
00:16:35 – Pricing Strategies for Authors
- Price as a signal of value, especially in nonfiction
- Understanding market expectations within specific genres
- Why pricing outside genre norms can negatively impact sales
00:19:12 – Reader Engagement and Long-Term Success
- The difference between “owned” audiences (email lists) and “rented” audiences (social platforms)
- Building lasting reader relationships through newsletters
- Using collaborations and podcast appearances to grow mailing lists
RESOURCES:
Learn more about Kae G Wagner: LinkedIn
Enjoyed this podcast?
Kae G Wagner combines marketing expertise with a deep love for books to help authors turn introverted energy into bold self-promotion. With 75% of fiction writers identifying as introverts, the journey begins with a mindset shift.
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Profile
- Began writing at a young age and won her first writing award at just 13
- Transitioned from marketing major brands to writing both fiction and nonfiction
- Founded the Bold Authors Network to combine storytelling with strategic book promotion
