Ave Peetri, Executive and Systemic Coach
Ave Peetri is an ICC Professional Certified Coach and a certified Systemic Team Coach, enabling the teams to collaborate to work for greater and better results. She has handled the marketing of Coca-Cola in different positions for more than 9 years.
Podcast
Overview
Teamwork is essential for the success of any business organization. Only when all the teams come together, respecting the value system and culture, does an organization see success? However, every team has people with varied ideas and motivations. They need to be on the same page with everyone else for the successful execution of a project. However, if they feel lost or need guidance, a powerful tool of systemic team coaching comes to the rescue. Today. We discuss the importance of the same with a leading systemic coach, Ave Peetri.
About Ave Peetri
Ave Peetri is an ICC Professional Certified Coach and a certified Systemic Team Coach, enabling the teams to collaborate to work for greater and better results. She has handled the marketing of Coca-Cola in different positions for more than 9 years.
DISCUSSION
Ave talks about the importance of working in a team and, thus, explains the meaning of systemic team coaching. She says, “Every team member is also a member of the family system. Every team is part of an organization, and every organization is a part of a country and the larger world.”
Coach Vs. Family Elder
Ave compares the importance of relying on coaching for objective guidance. She feels that the unintentional biases of a family member often come in while coaching. She explains, “If a family elder is coaching, it is because he thinks something is right for you. But professionals do not have preconceptions about you, and they do not push you in a certain direction.”
She further lays down several parameters for judging if a coach is working for a person or not, emphasizing objectivity as the most critical.
Ave’s Value System
Ave feels culture plays a critical role in coaching. She feels coaches should be well aware of the culture they are coaching in. She tries to be supportive of her coaches and challenge them to do things they might think are otherwise impossible.
Millennials Vs Senior Leaders
Oftentimes, there is a clash of thought processes between the millennials and Gen Zs with the older leaders who are more conservative in their approach. The current generation of employees wants some freedom in executing their roles. Ave says, “They need to find a middle ground. There is nothing wrong with being a bit conservative. Even doing things differently is not bad.”
More About Ave
Ave is also a CEO of an eCommerce venture that enables budding entrepreneurs in starting their online stores.
She talks about the three key milestones of her life
- Working at Coca-Cola.
- Coaching changed the view of her life.
- Venture into entrepreneurship, while hating her first venture.
Ave defines success as being able to live where one wants to, work with people one wants to, and be able to do meaningful things. She ends the conversation by giving the leadership example of the Ukrainian President, in the wake of the current Russian Ukraine Conflict.
Profile
Ave Peetri has been a corporate executive working for The Coca-Cola Company and other international and local companies across USA and Europe. She has also created 2 of her own, one a consulting company and the other an e-commerce start-up that was sold to a competitor.
Experiencing the fast-paced life of executives and seeing the decisions that are made in top positions started her passion for developing leadership and working with entrepreneurs, executives, and teams.
In 2013, Ave started her own coaching company in Canada, coaching entrepreneurs on how to grow their businesses and develop themselves as leaders. Ave is a graduate of the CTI Co-Active Coaching and Leadership course.
