Michael Haynes, SME Business Growth Specialist; Co-Author, ‘Listen Innovate Grow’
- Michael is an SME Business Growth specialist.
- He’s the founder and principal consultant of Listen Innovate Grow.
Podcast
Overview
Michael Haynes, SME growth strategist and author of Listen, Innovate, Grow, shares practical, buyer-driven strategies to help small and medium businesses succeed in the B2B space. From listening deeply to markets, to innovating smartly, to scaling effectively—this conversation is a masterclass in sustainable growth.
00:34- About Michael Haynes
- Michael is an SME Business Growth specialist.
- He’s the founder and principal consultant of Listen Innovate Grow.
- He’s also a co-author of a book titled Listen Innovate Grow, a guidebook for startups and SMEs to acquire and grow business for B2B customers.
04:31- What common mistakes do SMEs make when scaling up?
- SMEs often fail to deeply listen and understand their industries, markets, competitors, and buyers.
- There’s a common gap in grasping the detailed needs and decision-making processes of specific customer departments.
- Without this granular buyer insight, SMEs struggle to create effective growth strategies when scaling.
12:53- How is AI reshaping SME go-to-market strategies?
- AI helps SMEs conduct in-depth industry and market analysis efficiently.
- It serves as a powerful tool to test different strategic scenarios alongside other insights.
- AI complements—but does not replace—human experience and direct engagement with decision makers.
RESOURCES:
Learn more about Michael Haynes: LinkedIn
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Profile
- Michael is an SME Business Growth specialist.
- He’s the founder and principal consultant of Listen Innovate Grow.
- He’s also a co-author of a book titled Listen Innovate Grow, a guidebook for startups and SMEs to acquire and grow business for B2B customers.
