Shalini C Goyal, Founder of AMIYAA Innovations Pvt Ltd
- Shalini C Goyal is the Founder of AMIYAA Innovations Pvt Ltd.
Podcast
Overview
Cooking is an essential activity in almost all households of our country & in most homes around the world. In the post covid world, the focus on healthy eating will become stronger, and the pressure is already being felt in our home kitchens. In our multi-culture-infused multi-generational family setups, deciding on meal menus and cooking meals as per the family’s diverse expectations has always been a struggle, yet not much attention is paid to it, and it continues to be ignored. About time, we stop taking this essential activity for granted and bring focus on the good that can be brought about when we make the tasks around daily home cooking easier to manage.
00:36- About Shalini C Goyal
- Shalini C Goyal is the Founder of AMIYAA Innovations Pvt Ltd.
- She designed an app that helps make cooking and eating at home simpler and more enjoyable.
01:06- Story behind the name AMIYAA
- I wanted a name for the brand with which people could easily associate.
- I was very keen on getting a Dot Com for AMIYAA, and we own the Dot Com.
- In childhood, we would refer to raw mangoes as AMIYAA.
02:05- Motivation behind starting the venture
- In every household, there are favorite combinations, but after some time the menus become monotonous.
- I prepared a folder on my laptop which mentioned the different recipes I can prepare with the same ingredients.
- When COVID hit, everyone was home. It was very difficult to cater to everyone’s preferences.
- We conducted a few pieces of research among people in our society and asked them to record what they were eating on daily basis, and we found that there was a need for a product like ours.
08:41- What goes into developing and marketing an app?
- You have to be extremely clear and confident while venturing on this path.
- You require a very strong tech team.
- Marketing the app is a big challenge. For a bootstrapped venture like us, it becomes very challenging.
- For now, we are not looking at the urban market. We are focussed on Tier 2 and 3.
21:55- Advice to young entrepreneurs
- Believe in yourself.
- Avoid naysayers.
- Work with integrity.
- Build your relationships.
RESOURCES:
You can connect with Shalini C Goyal- LinkedIn
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Profile
- Shalini C Goyal is the Founder of AMIYAA Innovations Pvt Ltd.
- She designed an app that helps make cooking and eating at home simpler and more enjoyable.
