John Mullins | Associate Prof | London Business School | Author | Break the Rules |
- John Mullins is a best-selling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster.
- A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he’s published four books, each of which has become the go-to source on its stage of the entrepreneurial journey.
Podcast
Overview
In today’s episode, we have the privilege of welcoming John Mullins, an associate professor at the London Business School and a best-selling author. With his book “Break the Rules,” John uncovers the six counter-conventional mindsets of entrepreneurs that have the power to change the world. Get ready to challenge the norms, embrace risk, and unleash your entrepreneurial spirit as we explore the fascinating insights shared by John Mullins.
00:38- About John Mullins and his journey.
- John Mullins is a best-selling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster.
- A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he’s published four books, each of which has become the go-to source on its stage of the entrepreneurial journey.
- John is a sought-after speaker to communities of entrepreneurs (YPO and EO), CEOs and top management teams of fast-growing companies, and other innovators worldwide.
- His highly interactive and inspiring workshops on matters relating to starting, financing, and growing fast-growing entrepreneurial companies have found their way to all but two of the world’s seven continents.
16:46- About your book, Break the Rules!
- In Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, is an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals.
- You will discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.
- Each of these six mindsets can be learned, practiced, and built upon—by anyone, in any business setting large or small, old or new—, to create thriving businesses that grow and prosper.
- An essential new take on entrepreneurship and on what it takes to be or become more “entrepreneurial,” Break the Rules! sheds new light on an oft-discussed—but rarely understood—an area of business.
03:55- Why do entrepreneurs need to break the rules?
- Breaking rules doesn’t mean breaking the law.
- The break-the-rules mindsets fly in the face of conventional business and business school wisdom.
- To overcome the daunting obstacles that stand in every innovator’s way.
- Challenge assumptions and mitigate risk to take advantage of opportunities that present themselves along your entrepreneurial path.
05:30- The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone.
- ‘Yes, we can’ attitude.
- Not Product first, knowledge.
- Think narrowly, not broadly about the target markets.
- Ask for the cash and ride the float.
- Beg or borrow the assets you need, don’t invest in them.
- Entrepreneurs don’t ask permission.
20:15- Advice to budding entrepreneurs.
- Entrepreneurship is not for everyone. There will be risks involved. If you aren’t comfortable with the uncertainty in the path, you shouldn’t start down.
- However, if you can solve the problem even for a narrow target market, go ahead.
RESOURCES:
You can connect to John Mullins | on LinkedIn
Visit: http://www.johnwmullins.com/index.html
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Profile
- John Mullins is a best-selling author, an internationally recognized thought leader, and a world-renowned Pied Piper for everyone and anyone who seeks to grow their business faster.
- A veteran of three entrepreneurial ventures and a professor of management practice at London Business School, he’s published four books, each of which has become the go-to source on its stage of the entrepreneurial journey.
- John is a sought-after speaker to communities of entrepreneurs (YPO and EO), CEOs and top management teams of fast-growing companies, and other innovators worldwide.
- His highly interactive and inspiring workshops on matters relating to starting, financing, and growing fast-growing entrepreneurial companies have found their way to all but two of the world’s seven continents.
