Nina Chandé, Marketing Procurement & Commercial Strategy Consultant
- Nina is a marketing procurement and commercial strategy consultant.
- She has over 20 years in global procurement law roles, including at Unilever.
Podcast
Overview
Nina Chandé shares her journey of blending marketing, procurement, and AI—transforming procurement from a cost-cutter into a growth architect. A powerful conversation on bridging creativity, technology, and strategy for the future of business.
00:31- About Nina Chandé
- Nina is a marketing procurement and commercial strategy consultant.
- She has over 20 years in global procurement law roles, including at Unilever.
10:27- How should procurement handle negotiations in emerging areas like influencer marketing and AI?
- Be curious, listen, and treat suppliers as partners.
- Work in cross-functional teams instead of silos.
- Understand grassroots spending while maintaining a bird’s-eye view.
22:04- What ethical issues should companies consider when using AI in marketing and procurement?
- Ensure transparency about AI’s role, impact, and decisions.
- Maintain human oversight to support ethical, responsible decision-making.
- Embed ethical practices and clear outcomes in contracts and commercial models.
RESOURCES:
Learn more about Nina Chandé: LinkedIn
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Profile
- Nina is a marketing procurement and commercial strategy consultant.
- She has over 20 years in global procurement law roles, including at Unilever.
