Mastering Business Storytelling: Insights from Story Coach & Founder Ravishankar Iyer
- Early love for reading, instilled by his father
- Brief stint in journalism before pursuing finance and consulting
Podcast
Overview
In this thought-provoking episode of The Brand Called You (TBCY), host Ashutosh Garg sits down with Ravishankar Iyer, accomplished story coach and founder, to explore the art and science of storytelling in the professional world. Scroll through for key moments, actionable frameworks, and fascinating perspectives on stories at work!
00:00:08-What Sparked Ravi’s Journey into Storytelling?
- Early love for reading, instilled by his father
- Brief stint in journalism before pursuing finance and consulting
- Consulting experience highlighted the importance of communicating data as stories
- Key turning point: client feedback emphasizing “telling the story from the data”
- Realization that storytelling techniques unified his interests across history, business, and education
00:05:09-Why Did Ravi Form ‘Story Rules’? What’s the Story Behind the Name?
- Desire for a brand presence rather than using his own name
- ‘Story Rules’ as a wordplay: both as rules/guidelines and as “stories rule”
- Solo founder—no immediate intention of building a big team
00:06:18-Why is Storytelling a Crucial Skill for Leaders Today?
- Massive data explosion—the need to distill and make sense of information
- Decreasing attention spans: the necessity to engage quickly
- Rise of AI: importance of maintaining authenticity and personal voice
- Storytelling helps professionals stand out and connect meaningfully in a crowded, distracted world
00:08:36-What Are the Key Elements of a Compelling Business Story?
- Ravi’s ABCD Framework:
- Align with your audience
- Build your story narrative—focus on central message before designing slides
- Choose the right visuals
- Deliver with impact—make your voice engaging and memorable
00:11:20-How Do You Craft a Narrative-Driven Story? Any Examples?
- Four objectives in storytelling:
- Ensure clarity and understanding
- Make the content engaging and memorable
- Address “what’s in it for me?” and make the audience care
- Establish trust if stakeholder skepticism exists
RESOURCES:
Learn more about Ravishankar Iyer: Linkedin
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Profile
- Early love for reading, instilled by his father
- Brief stint in journalism before pursuing finance and consulting
- Consulting experience highlighted the importance of communicating data as stories
- Key turning point: client feedback emphasizing “telling the story from the data”
