Prashant Shukla, Director, Business & Commercial (Supply Chain & Procurement), Times of India Group

Prashant Shukla, Director, Business & Commercial (Supply Chain & Procurement), Times of India Group

  • Prashant is the director of business and commercial for supply chain and procurement of The Times of India group.
  • He has created and led several high-impact partnerships with large international suppliers, government agencies, NGOs, research Institutes, and investors.

Podcast

Overview

In this episode of The Brand Called You, Prashant Shukla, Director at The Times of India, explores his 28-year journey from engineering to leading complex supply chain strategies. He highlights the role of technology, risk management, and sustainability in optimizing global supply chains. From balancing inventory to real-time tracking and supplier partnerships, Prashant’s insights are invaluable for professionals seeking to drive efficiency in the modern supply chain.

00:33- About Prashant Shukla

  • Prashant is the director of business and commercial for supply chain and procurement of The Times of India group.
  • He has created and led several high-impact partnerships with large international suppliers, government agencies, NGOs, research Institutes, and investors.

08:59- Can you share how technology like supply chain analytics has helped you deliver key performance in your roles?

  • Design a flexible supply chain system and regularly review IT infrastructure to keep up with growth and changing volumes.
  • Align the supplier ecosystem with the company’s growth path through proactive investments and joint business planning.
  • Implement a data-centric approach with a robust ERP system and standardized MIS to ensure reliable, real-time decision-making.

20:37- How do you integrate sustainability initiatives with technology to reduce costs and environmental impact on supply chains?

  • Integrate sustainability by measuring and reducing water consumption in production processes, especially for water-intensive industries.
  • Use real-time tracking and automation in logistics to reduce turnaround time and optimize supply chain operations.
  • Adopt renewable energy sources like solar and implement carbon footprint mapping to reduce environmental impact.

RESOURCES:

Learn more about Prashant Shukla: LinkedIn

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Profile

  • Prashant is the director of business and commercial for supply chain and procurement of The Times of India group.
  • He has created and led several high-impact partnerships with large international suppliers, government agencies, NGOs, research Institutes, and investors.

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