Dr (Col) Rajeev Kumar, Author, ‘Intrapreneurs@mjunction’; Strategic Communication Mgmt Consultant
- Dr (Col) Rajeev Kumar is a Consultant in Strategic Communication Management.
- He’s a professor and a speaker.
Podcast
Overview
In this episode of The Brand Called You, Dr (Col) Rajeev Kumar discusses the journey of Mjunction, a joint venture between Tata Steel and SAIL that became the world’s largest e-marketplace for steel. He talks about the visionary founding leader who prized autonomy, handpicked a team and established a culture of embracing uncertainty to create client value. Rajeev covers how Mjunction leveraged technology to disrupt steel trading and constantly innovated to solve client pain points.
00:34- About Dr (Col) Rajeev Kumar
- Dr (Col) Rajeev Kumar is a Consultant in Strategic Communication Management.
- He’s a professor and a speaker.
- He’s the author of a book titled Intrapreneurs@mjunction – The Making of an E-commerce Giant.
14:57- What are some of the key leadership lessons one can draw their eyes from the story of the success of Mjunction?
- The founding leader was a visionary maverick who prized autonomy and thrived on uncertainty, risk-taking and challenging assignments.
- He carefully handpicked a small team, explained his philosophy, assigned responsibilities and provided the independence to question existing ways and identify new value for clients.
- This culture of embracing uncertainty to create client value empowered the team to spot issues, challenge the status quo and find better solutions.
17:49- Do you think Mjunction’s intrapreneurial culture contributed to its ability to innovate and pivot?
- An Mjunction manager saw an unused airfield while visiting the Bhilai Steel plant, and realized its monetization potential to help the client.
- Though not in his duties, aware of the platform’s capabilities, he offered to auction the airfield, identifying potential buyers.
- The resulting deal and revenue truly displayed the culture of constantly spotting opportunities, and moving beyond defined roles to create client value.
RESOURCES:
Learn more about Dr (Col) Rajeev Kumar: LinkedIn
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Profile
- Dr (Col) Rajeev Kumar is a Consultant in Strategic Communication Management.
- He’s a professor and a speaker.
- He’s the author of a book titled Intrapreneurs@mjunction – The Making of an E-commerce Giant.
